Activia
Plain and Greek yogurtsActivia ranks 7th of 23 brands in the Plain and Greek yogurts category with a 1.72% share over the last four weeks.
The category leader is Zott with a 48.98% share.
Its monthly share for September 2026 was 0.48%, compared with 3.19% the month before.
Its highest monthly share in the period shown, 3.19%, came in August 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Activia from the Plain and Greek yogurts category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
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SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchaseNo time-to-store data for this brand.
| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 0.00% |
| 2024-11-01T00:00:00 | 0.00% |
| 2024-12-01T00:00:00 | 0.00% |
| 2025-01-01T00:00:00 | 0.00% |
| 2025-02-01T00:00:00 | 0.00% |
| 2025-03-01T00:00:00 | 0.00% |
| 2025-04-01T00:00:00 | 0.00% |
| 2025-05-01T00:00:00 | 0.00% |
| 2025-06-01T00:00:00 | 0.00% |
| 2025-07-01T00:00:00 | 0.00% |
| 2025-08-01T00:00:00 | 0.00% |
| 2025-09-01T00:00:00 | 0.00% |
| 2025-10-01T00:00:00 | 0.00% |
| 2025-11-01T00:00:00 | 0.00% |
| 2025-12-01T00:00:00 | 0.00% |
| 2026-01-01T00:00:00 | 0.00% |
| 2026-02-01T00:00:00 | 0.00% |
| 2026-03-01T00:00:00 | 0.00% |
| 2026-04-01T00:00:00 | 0.00% |
| 2026-05-01T00:00:00 | 0.00% |
| 2026-06-01T00:00:00 | 46.26% |
| 2026-07-01T00:00:00 | 33.33% |
| 2026-08-01T00:00:00 | 41.07% |
| 2026-09-01T00:00:00 | 42.46% |
42.50%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Plain and Greek yogurts with the brandAll additions Plain and Greek yogurts
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 0 | 0 |
| 2024-11-01T00:00:00 | 0 | 0 |
| 2024-12-01T00:00:00 | 0 | 0 |
| 2025-01-01T00:00:00 | 0 | 0 |
| 2025-02-01T00:00:00 | 0 | 0 |
| 2025-03-01T00:00:00 | 0 | 0 |
| 2025-04-01T00:00:00 | 0 | 0 |
| 2025-05-01T00:00:00 | 0 | 0 |
| 2025-06-01T00:00:00 | 0 | 0 |
| 2025-07-01T00:00:00 | 0 | 0 |
| 2025-08-01T00:00:00 | 0 | 0 |
| 2025-09-01T00:00:00 | 0 | 0 |
| 2025-10-01T00:00:00 | 0 | 0 |
| 2025-11-01T00:00:00 | 0 | 0 |
| 2025-12-01T00:00:00 | 0 | 0 |
| 2026-01-01T00:00:00 | 0 | 0 |
| 2026-02-01T00:00:00 | 0 | 0 |
| 2026-03-01T00:00:00 | 0 | 0 |
| 2026-04-01T00:00:00 | 0 | 0 |
| 2026-05-01T00:00:00 | 0 | 0 |
| 2026-06-01T00:00:00 | 105 | 227 |
| 2026-07-01T00:00:00 | 550 | 1650 |
| 2026-08-01T00:00:00 | 941 | 2291 |
| 2026-09-01T00:00:00 | 1452 | 3420 |
Additions of a product from category Plain and Greek yogurts
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Plain and Greek yogurts
Number of additions Plain and Greek yogurts with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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