High protein products
The “High protein products” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
High protein products – shopping list additions
1 904in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
7/7
of 7 subcategoriesOrganic additions
21.3%
Ads 0% | Leaflets 78.7%1. “High protein products” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | High protein products | Cheeses, curds, cottage cheese | Milk | Desserts, curds, porridges | Yogurts, kefirs, buttermilk | Eggs | Creams and sour creams |
|---|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 17 | 13 | 1 | 0 | 12 | 13 |
| May '26 | 0 | 0 | 2 | 0 | 0 | 5 | 0 |
| Jun '26 | 212 | 3372 | 3680 | 1510 | 2019 | 1649 | 796 |
| Jul '26 | 330 | 17767 | 17120 | 9767 | 8308 | 8551 | 3141 |
| Aug '26 | 393 | 24475 | 18077 | 11128 | 13629 | 7113 | 3308 |
| Sep '26 | 969 | 27391 | 19681 | 20456 | 14672 | 9432 | 4700 |
High protein products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | High protein products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 134 |
| Jul | 208 |
| Aug | 248 |
| Sep | 611 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
High protein products: 1 904 additions in the period, 0% YoY. Ranked 7 of 7 subcategories in the category.
2. How do Poles plan to buy in the “High protein products” subcategory?
SourcesHigh protein products – source mix
| Sources | Value |
|---|---|
| From leaflets | 1499 |
| From ads | 0 |
| Organic | 405 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| High protein products | 78.73 | 0 | 21.27 |
| Cheeses, curds, cottage cheese | 75.62 | 0 | 24.38 |
| Milk | 78.63 | 2.41 | 18.96 |
| Desserts, curds, porridges | 72.03 | 5.87 | 22.1 |
| Yogurts, kefirs, buttermilk | 54.76 | 25.85 | 19.39 |
| Eggs | 74.83 | 0.01 | 25.16 |
| Creams and sour creams | 62.07 | 0 | 37.93 |
High protein products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 210 | 0 | 2 |
| Jul '26 | 297 | 0 | 33 |
| Aug '26 | 304 | 0 | 89 |
| Sep '26 | 688 | 0 | 281 |
Brands from the “High protein products” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bakoma Men | 107 | 0 | 6 |
| Jagr Pro-Go | 52 | 0 | 0 |
| Mlekovita Super Body | 5 | 0 | 15 |
| Arla Protein Milk | 6 | 0 | 0 |
| Polmlek Protein Jogurt | 2 | 0 | 0 |
| Fruvita Protein Jogurt | 0 | 0 | 0 |
| Műllermilch Protein | 0 | 0 | 0 |
| Piątnica - koktajl z białkiem serwatkowym | 0 | 0 | 0 |
| Mleczna Dolina Napój proteinowy | 0 | 0 | 0 |
Source mix: organic 21.3%, from ads 0%, from leaflets 78.7%.
