Fish and fish products
The “Fish and fish products” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Fish and fish products – shopping list additions
70 365in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
9/28
of 28 subcategoriesOrganic additions
12.4%
Ads 39.7% | Leaflets 47.9%1. “Fish and fish products” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 28 subcategories – the largest by additions (plus the analysed one).
| Month | Fish and fish products | Dairy products | Deli meats, hot dogs, and specialty sausages | Sweets | Frozen products | Chemicals and household items | Beverages | Desserts, snacks and pastries |
|---|---|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 1 | 56 | 12 | 4 | 1 | 16 | 12 | 0 |
| May '26 | 0 | 7 | 2 | 0 | 0 | 2 | 0 | 1 |
| Jun '26 | 1945 | 13238 | 18112 | 7326 | 12350 | 6596 | 4919 | 4612 |
| Jul '26 | 36141 | 64984 | 54319 | 32739 | 55187 | 42011 | 25727 | 24449 |
| Aug '26 | 13588 | 78123 | 48868 | 53920 | 46112 | 43920 | 30906 | 23402 |
| Sep '26 | 18690 | 97301 | 64713 | 67862 | 41122 | 55764 | 34616 | 37627 |
Fish and fish products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Fish and fish products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 33 |
| Jul | 616 |
| Aug | 232 |
| Sep | 319 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Fish and fish products: 70 365 additions in the period, 0% YoY. Ranked 9 of 28 subcategories in the category.
2. How do Poles plan to buy in the “Fish and fish products” subcategory?
SourcesFish and fish products – source mix
| Sources | Value |
|---|---|
| From leaflets | 33693 |
| From ads | 27963 |
| Organic | 8709 |
Source mix comparison – all subcategories
Showing 8 of 28 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Fish and fish products | 47.88 | 39.74 | 12.38 |
| Dairy products | 71.83 | 5.49 | 22.68 |
| Deli meats, hot dogs, and specialty sausages | 69.47 | 11.51 | 19.02 |
| Sweets | 55.1 | 31.1 | 13.8 |
| Frozen products | 64.68 | 20.27 | 15.05 |
| Chemicals and household items | 75.09 | 6.11 | 18.8 |
| Beverages | 80.26 | 1.15 | 18.59 |
| Desserts, snacks and pastries | 73.93 | 5.76 | 20.31 |
Fish and fish products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 1 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 1801 | 111 | 33 |
| Jul '26 | 9567 | 25812 | 762 |
| Aug '26 | 9558 | 482 | 3548 |
| Sep '26 | 12767 | 1558 | 4365 |
Brands from the “Fish and fish products” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Mowi | 158 | 0 | 22833 |
| Marinero | 13851 | 0 | 1510 |
| Lisner | 2133 | 0 | 81 |
| Graal | 728 | 0 | 11 |
| Rio Mare | 414 | 0 | 95 |
| Nautica | 444 | 0 | 10 |
| Suempol | 346 | 0 | 2 |
| Koral | 248 | 0 | 5 |
| Almar | 64 | 0 | 0 |
| Polski Karp | 0 | 0 | 7 |
Source mix: organic 12.4%, from ads 39.7%, from leaflets 47.9%.
