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The brand VisPlantis belongs to the Hair styling products category.

VisPlantis holds a 0.72% market share in the Hair styling products category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

VisPlantis

Hair styling products
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BRAND CHARTS
Udział procentowy marek w kategorii Hair styling products
MarkaUdział procentowy
Taft57.10%
Got2b15.63%
Wella13.99%
Syoss5.52%
Joanna2.86%
Alterra1.63%
Isana1.23%
Loton0.92%
VisPlantis0.72%
Batiste0.41%

Brand VisPlantis percentage share in the category Hair styling products in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.72%VisPlantis
ALL BRANDS
Historyczny udział procentowy marek w kategorii Hair styling products (miesięcznie)
MiesiącTaftSyossJoannaWellaGot2bBatisteIsanaVisPlantisAlterraLoton
2024-09-01T00:00:0045.78%9.64%5.42%7.23%22.29%0.00%6.63%0.60%1.20%1.20%
2024-10-01T00:00:0037.05%3.80%2.38%41.81%8.08%0.24%2.38%3.56%0.00%0.71%
2024-11-01T00:00:0047.83%2.90%2.54%24.64%15.94%0.00%1.81%2.17%1.45%0.72%
2024-12-01T00:00:0053.26%5.07%1.81%17.39%14.49%0.72%3.62%1.09%1.45%1.09%
2025-01-01T00:00:0061.94%7.42%4.52%9.68%13.55%0.00%1.29%0.32%0.97%0.32%
2025-02-01T00:00:0051.09%8.30%2.18%16.16%17.47%0.00%2.62%0.00%0.87%1.31%
2025-03-01T00:00:0041.46%8.54%2.85%15.04%11.79%0.41%2.44%13.01%3.25%1.22%
2025-04-01T00:00:0042.98%9.50%2.07%14.88%19.83%0.00%2.48%6.61%1.24%0.41%
2025-05-01T00:00:0047.19%7.87%3.75%17.60%14.61%0.00%5.99%1.12%1.87%0.00%
2025-06-01T00:00:0041.26%11.65%2.91%16.02%16.99%0.49%6.80%1.94%0.97%0.97%
2025-07-01T00:00:0044.61%13.24%6.37%9.80%15.20%0.49%2.45%2.45%3.43%1.96%
2025-08-01T00:00:0033.97%10.53%2.39%21.53%19.62%0.00%3.83%0.96%4.78%2.39%
2025-09-01T00:00:0042.79%12.94%3.48%10.45%23.88%0.50%2.99%0.00%1.99%1.00%
2025-10-01T00:00:0036.69%9.04%2.07%6.72%40.57%0.26%2.07%1.03%0.78%0.78%
2025-11-01T00:00:0046.60%6.00%2.05%9.00%32.23%0.32%3.00%0.16%0.16%0.47%
2025-12-01T00:00:0040.92%10.52%0.86%22.33%14.27%0.14%9.37%0.14%0.72%0.72%
2026-01-01T00:00:0051.86%10.43%1.43%21.14%8.43%0.00%4.86%0.71%0.57%0.57%
2026-02-01T00:00:0048.08%1.68%1.97%23.10%20.14%0.20%2.96%0.10%1.48%0.30%
2026-03-01T00:00:0054.00%9.50%1.74%19.70%12.75%0.00%1.04%0.35%0.46%0.46%
2026-04-01T00:00:0042.25%6.26%1.56%22.19%24.75%0.14%0.71%1.00%0.71%0.43%
2026-05-01T00:00:0035.50%3.63%1.72%20.04%34.35%0.38%2.29%0.38%0.95%0.76%
2026-06-01T00:00:0041.84%5.10%5.78%22.62%16.16%0.17%3.40%1.19%1.87%1.87%
2026-07-01T00:00:0038.21%7.42%3.06%27.62%16.27%0.00%3.28%0.44%2.07%1.64%
2026-08-01T00:00:0036.96%9.51%3.80%13.18%28.13%0.00%4.21%0.82%2.31%1.09%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Hair styling products category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
VisPlantis
Others
Taft
Got2b
Wella
Syoss
Joanna
Alterra
Isana
Loton
Batiste

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand VisPlantis from the Hair styling products category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
76.7 h
Hair styling products
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Cosmetics and skincare”
Cleansers and make up removers
Protective lip balms
Sun protection
Foot creams and balms
Shampoos
Facial creams
Nail polish removers and nail polishes
Conditioners, hair masks, and oils
Facials toners
Hand creams
Perfumes
Hair styling products
55.2 h
60.2 h
61.3 h
62.9 h
64.3 h
64.6 h
65.6 h
66 h
66.2 h
75.9 h
76.5 h
76.7 h
Median of the Cosmetics and skincare category: 77.1 h
Cleansing strips
Body lotions
Dry shampoos
Hair colorization
Beard care
Makeup products
Bath salts, balls, and pearls
Face masks, sheet masks
Body scrubs
Serums, ampoules
Eye patches
Scalp peelings
77.4 h
77.8 h
84.6 h
87.2 h
88.9 h
89.6 h
90.8 h
101 h
101.4 h
108.9 h
136.3 h
225.9 h
Brand Loyalty Index (BLI) marki w kategorii Hair styling products (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:003.53%
2024-10-01T00:00:008.85%
2024-11-01T00:00:006.21%
2024-12-01T00:00:005.62%
2025-01-01T00:00:007.05%
2025-02-01T00:00:005.78%
2025-03-01T00:00:005.74%
2025-04-01T00:00:005.07%
2025-05-01T00:00:004.91%
2025-06-01T00:00:003.96%
2025-07-01T00:00:004.05%
2025-08-01T00:00:004.07%
2025-09-01T00:00:004.35%
2025-10-01T00:00:008.10%
2025-11-01T00:00:0012.81%
2025-12-01T00:00:0012.17%
2026-01-01T00:00:0013.89%
2026-02-01T00:00:0019.20%
2026-03-01T00:00:0017.04%
2026-04-01T00:00:0013.06%
2026-05-01T00:00:009.67%
2026-06-01T00:00:006.81%
2026-07-01T00:00:006.70%
2026-08-01T00:00:005.78%
2.30%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Hair styling products added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Hair styling products (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:001664701
2024-10-01T00:00:004214757
2024-11-01T00:00:002764444
2024-12-01T00:00:002764911
2025-01-01T00:00:003104400
2025-02-01T00:00:002293961
2025-03-01T00:00:002464288
2025-04-01T00:00:002424777
2025-05-01T00:00:002675438
2025-06-01T00:00:002065199
2025-07-01T00:00:002045041
2025-08-01T00:00:002095136
2025-09-01T00:00:002014619
2025-10-01T00:00:003874778
2025-11-01T00:00:006334943
2025-12-01T00:00:006945703
2026-01-01T00:00:007005040
2026-02-01T00:00:0010135277
2026-03-01T00:00:008635065
2026-04-01T00:00:007035382
2026-05-01T00:00:005245418
2026-06-01T00:00:005888639
2026-07-01T00:00:0091613680
2026-08-01T00:00:0073612733

Additions of a product from category Hair styling products

Absolute data on adding products from category Hair styling products with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Hair styling products
Number of additions Hair styling products with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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