Hair styling products
The “Hair styling products” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Hair styling products – shopping list additions
81 277in Sep '25–Aug '26
↑ 42.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
88.5%
Ads 0% | Leaflets 11.5%1. “Hair styling products” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Hair styling products | Conditioners, hair masks, and oils | Shampoos | Dry shampoos | Hair colorization | Scalp peelings |
|---|---|---|---|---|---|---|
| Sep '25 | 4619 | 3229 | 1974 | 1981 | 944 | 199 |
| Oct '25 | 4778 | 2973 | 2089 | 2086 | 1136 | 262 |
| Nov '25 | 4943 | 3153 | 2198 | 2131 | 1176 | 252 |
| Dec '25 | 5703 | 3062 | 2182 | 2254 | 1406 | 294 |
| Jan '26 | 5040 | 3554 | 3357 | 2280 | 1290 | 330 |
| Feb '26 | 5277 | 2896 | 2420 | 1980 | 1239 | 235 |
| Mar '26 | 5065 | 3240 | 2613 | 2195 | 1349 | 233 |
| Apr '26 | 5382 | 7348 | 2668 | 2156 | 1123 | 205 |
| May '26 | 5418 | 10853 | 2948 | 2034 | 1148 | 307 |
| Jun '26 | 8639 | 8114 | 4105 | 3226 | 1882 | 371 |
| Jul '26 | 13680 | 10950 | 13067 | 4970 | 2792 | 492 |
| Aug '26 | 12733 | 8952 | 6938 | 4857 | 2992 | 511 |
Hair styling products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Hair styling products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 82 |
| Feb | 80 |
| Mar | 81 |
| Apr | 88 |
| May | 94 |
| Jun | 120 |
| Jul | 162 |
| Aug | 155 |
| Sep | 81 |
| Oct | 83 |
| Nov | 81 |
| Dec | 92 |
Hair styling products grew, but its pace cannot be compared with other subcategories: over 12 months, it recorded 81,277 additions. The subcategory posted 42.5% year-over-year growth, while the available data does not provide a precomputed comparison of this pace with other subcategories.
2. How do Poles plan to buy in the “Hair styling products” subcategory?
SourcesHair styling products – source mix
| Sources | Value |
|---|---|
| From leaflets | 9343 |
| From ads | 8 |
| Organic | 71926 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Hair styling products | 11.5 | 0.01 | 88.49 |
| Conditioners, hair masks, and oils | 5.3 | 23.79 | 70.91 |
| Shampoos | 15.95 | 12.26 | 71.79 |
| Dry shampoos | 6.24 | 0.01 | 93.75 |
| Hair colorization | 11.97 | 0.01 | 88.02 |
| Scalp peelings | 4.93 | 0 | 95.07 |
Hair styling products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 99 | 0 | 4520 |
| Oct '25 | 351 | 2 | 4425 |
| Nov '25 | 792 | 0 | 4151 |
| Dec '25 | 883 | 1 | 4819 |
| Jan '26 | 795 | 0 | 4245 |
| Feb '26 | 1458 | 3 | 3816 |
| Mar '26 | 1013 | 0 | 4052 |
| Apr '26 | 896 | 0 | 4486 |
| May '26 | 806 | 0 | 4612 |
| Jun '26 | 552 | 2 | 8085 |
| Jul '26 | 1041 | 0 | 12639 |
| Aug '26 | 657 | 0 | 12076 |
Brands from the “Hair styling products” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Taft | 2335 | 1 | 1138 |
| Got2b | 971 | 0 | 715 |
| Wella | 1240 | 2 | 313 |
| Syoss | 342 | 0 | 233 |
| Isana | 130 | 0 | 139 |
| Joanna | 59 | 0 | 130 |
| Alterra | 22 | 0 | 71 |
| Loton | 21 | 0 | 44 |
| VisPlantis | 9 | 0 | 32 |
| Batiste | 0 | 0 | 11 |
Hair styling products is primarily organic, with paid activity minimal: across the 12-month window, organic additions accounted for 88.5%, leaflet-driven additions for 11.5%, and ad-driven additions for 0.0%. The organic share was higher than in three other subcategories and lower than in two, with the nearest higher share in the subcategory Dry shampoos and the nearest lower share in the subcategory Hair colorization. Only 8 ad-driven additions were recorded over 12 months, so the paid channel is small in absolute terms; its relative share is not below most other subcategories.
