Scalp peelings
The “Scalp peelings” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Scalp peelings – shopping list additions
3 691in Sep '25–Aug '26
↑ 39.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
95.1%
Ads 0% | Leaflets 4.9%1. “Scalp peelings” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Scalp peelings | Hair styling products | Conditioners, hair masks, and oils | Shampoos | Dry shampoos | Hair colorization |
|---|---|---|---|---|---|---|
| Sep '25 | 199 | 4619 | 3229 | 1974 | 1981 | 944 |
| Oct '25 | 262 | 4778 | 2973 | 2089 | 2086 | 1136 |
| Nov '25 | 252 | 4943 | 3153 | 2198 | 2131 | 1176 |
| Dec '25 | 294 | 5703 | 3062 | 2182 | 2254 | 1406 |
| Jan '26 | 330 | 5040 | 3554 | 3357 | 2280 | 1290 |
| Feb '26 | 235 | 5277 | 2896 | 2420 | 1980 | 1239 |
| Mar '26 | 233 | 5065 | 3240 | 2613 | 2195 | 1349 |
| Apr '26 | 205 | 5382 | 7348 | 2668 | 2156 | 1123 |
| May '26 | 307 | 5418 | 10853 | 2948 | 2034 | 1148 |
| Jun '26 | 371 | 8639 | 8114 | 4105 | 3226 | 1882 |
| Jul '26 | 492 | 13680 | 10950 | 13067 | 4970 | 2792 |
| Aug '26 | 511 | 12733 | 8952 | 6938 | 4857 | 2992 |
Scalp peelings – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Scalp peelings – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 105 |
| Feb | 81 |
| Mar | 85 |
| Apr | 82 |
| May | 114 |
| Jun | 109 |
| Jul | 130 |
| Aug | 134 |
| Sep | 74 |
| Oct | 96 |
| Nov | 91 |
| Dec | 99 |
The Scalp peelings subcategory grew year over year, but its standing against other subcategories cannot be established: over the 12-month window, the subcategory recorded 3,691 additions, with 39.7% year-over-year growth. The supplied growth comparison and growth rank are unavailable, so its pace cannot be compared with other subcategories. Monthly additions increased from 199 in September 2025 to 511 in August 2026.
2. How do Poles plan to buy in the “Scalp peelings” subcategory?
SourcesScalp peelings – source mix
| Sources | Value |
|---|---|
| From leaflets | 182 |
| From ads | 0 |
| Organic | 3509 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Scalp peelings | 4.93 | 0 | 95.07 |
| Hair styling products | 11.5 | 0.01 | 88.49 |
| Conditioners, hair masks, and oils | 5.3 | 23.79 | 70.91 |
| Shampoos | 15.95 | 12.26 | 71.79 |
| Dry shampoos | 6.24 | 0.01 | 93.75 |
| Hair colorization | 11.97 | 0.01 | 88.02 |
Scalp peelings – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 0 | 199 |
| Oct '25 | 3 | 0 | 259 |
| Nov '25 | 2 | 0 | 250 |
| Dec '25 | 25 | 0 | 269 |
| Jan '26 | 21 | 0 | 309 |
| Feb '26 | 10 | 0 | 225 |
| Mar '26 | 18 | 0 | 215 |
| Apr '26 | 0 | 0 | 205 |
| May '26 | 84 | 0 | 223 |
| Jun '26 | 16 | 0 | 355 |
| Jul '26 | 2 | 0 | 490 |
| Aug '26 | 1 | 0 | 510 |
Brands from the “Scalp peelings” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Radical | 83 | 0 | 24 |
| Neboa | 19 | 0 | 42 |
| Tołpa | 33 | 0 | 13 |
| beBIO | 24 | 0 | 7 |
| OnlyBio | 0 | 0 | 10 |
| Aromase | 1 | 0 | 7 |
| Anwen | 0 | 0 | 7 |
| VisPlantis | 0 | 0 | 7 |
| HairBoom | 0 | 0 | 1 |
| Petal | 0 | 0 | 0 |
The Scalp peelings subcategory is predominantly organic, while advertising is unused: across the 12-month window, organic additions accounted for 95.1%, leaflet-driven additions for 4.9%, and ads for 0.0%; this included 0 additions from ads. The organic share was higher than in all five other subcategories, with Dry shampoos nearest at 93.8%. The ad share was below that of two other subcategories and equal to three.
