Dry shampoos
The “Dry shampoos” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dry shampoos – shopping list additions
32 150in Sep '25–Aug '26
↑ 34.8% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/6
of 6 subcategoriesOrganic additions
93.7%
Ads 0% | Leaflets 6.2%1. “Dry shampoos” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dry shampoos | Hair styling products | Conditioners, hair masks, and oils | Shampoos | Hair colorization | Scalp peelings |
|---|---|---|---|---|---|---|
| Sep '25 | 1981 | 4619 | 3229 | 1974 | 944 | 199 |
| Oct '25 | 2086 | 4778 | 2973 | 2089 | 1136 | 262 |
| Nov '25 | 2131 | 4943 | 3153 | 2198 | 1176 | 252 |
| Dec '25 | 2254 | 5703 | 3062 | 2182 | 1406 | 294 |
| Jan '26 | 2280 | 5040 | 3554 | 3357 | 1290 | 330 |
| Feb '26 | 1980 | 5277 | 2896 | 2420 | 1239 | 235 |
| Mar '26 | 2195 | 5065 | 3240 | 2613 | 1349 | 233 |
| Apr '26 | 2156 | 5382 | 7348 | 2668 | 1123 | 205 |
| May '26 | 2034 | 5418 | 10853 | 2948 | 1148 | 307 |
| Jun '26 | 3226 | 8639 | 8114 | 4105 | 1882 | 371 |
| Jul '26 | 4970 | 13680 | 10950 | 13067 | 2792 | 492 |
| Aug '26 | 4857 | 12733 | 8952 | 6938 | 2992 | 511 |
Dry shampoos – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dry shampoos – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 93 |
| Feb | 80 |
| Mar | 88 |
| Apr | 91 |
| May | 90 |
| Jun | 111 |
| Jul | 148 |
| Aug | 145 |
| Sep | 81 |
| Oct | 90 |
| Nov | 90 |
| Dec | 94 |
Dry shampoos grew over the 12-month window, but their pace cannot be compared with other subcategories: the subcategory recorded 32,150 additions over 12 months with 34.8% year-over-year growth. The supplied comparative growth verdict and rank are unavailable, so its pace relative to the other subcategories cannot be established.
2. How do Poles plan to buy in the “Dry shampoos” subcategory?
SourcesDry shampoos – source mix
| Sources | Value |
|---|---|
| From leaflets | 2006 |
| From ads | 4 |
| Organic | 30140 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dry shampoos | 6.24 | 0.01 | 93.75 |
| Hair styling products | 11.5 | 0.01 | 88.49 |
| Conditioners, hair masks, and oils | 5.3 | 23.79 | 70.91 |
| Shampoos | 15.95 | 12.26 | 71.79 |
| Hair colorization | 11.97 | 0.01 | 88.02 |
| Scalp peelings | 4.93 | 0 | 95.07 |
Dry shampoos – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 39 | 0 | 1942 |
| Oct '25 | 42 | 1 | 2043 |
| Nov '25 | 163 | 0 | 1968 |
| Dec '25 | 173 | 0 | 2081 |
| Jan '26 | 154 | 1 | 2125 |
| Feb '26 | 190 | 0 | 1790 |
| Mar '26 | 218 | 0 | 1977 |
| Apr '26 | 194 | 0 | 1962 |
| May '26 | 153 | 0 | 1881 |
| Jun '26 | 248 | 0 | 2978 |
| Jul '26 | 265 | 0 | 4705 |
| Aug '26 | 167 | 2 | 4688 |
Brands from the “Dry shampoos” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Batiste | 312 | 0 | 265 |
| Syoss | 65 | 0 | 17 |
| Isana | 4 | 0 | 56 |
| Jantar | 0 | 0 | 6 |
| L'oreal | 0 | 0 | 5 |
| Tresemme | 0 | 0 | 0 |
| Schwarzkopf | 0 | 0 | 0 |
Dry shampoos are predominantly organic, while advertising is unused: the subcategory recorded 93.8% organic additions over the 12-month window, alongside 6.2% leaflet-driven additions and 0.0% ad-driven additions. Advertising contributed 4 additions over the 12-month window. The organic share was higher than in four of five other subcategories and lower than in one; the ad share was below that of two other subcategories, equal to two, and above one.
