Beard care
The “Beard care” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Beard care – shopping list additions
1 009in Sep '25–Aug '26
↑ 26.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
11/11
of 11 subcategoriesOrganic additions
98%
Ads 0% | Leaflets 2%1. “Beard care” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Month | Beard care | Hair care, colorization and styling products | Facial care | Makeup products | Perfumes | Hand and nail care | Body care | Sun protection |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 54 | 12946 | 5974 | 5675 | 2374 | 3637 | 2390 | 581 |
| Oct '25 | 69 | 13324 | 6369 | 6429 | 2208 | 4511 | 2780 | 315 |
| Nov '25 | 81 | 13853 | 7095 | 7212 | 2573 | 5018 | 2815 | 269 |
| Dec '25 | 67 | 14901 | 7095 | 7809 | 3193 | 5539 | 3196 | 254 |
| Jan '26 | 70 | 15851 | 8966 | 8329 | 2501 | 6080 | 4677 | 479 |
| Feb '26 | 72 | 14047 | 6441 | 7129 | 3036 | 4999 | 4044 | 404 |
| Mar '26 | 61 | 14695 | 6994 | 6428 | 32181 | 4319 | 3858 | 542 |
| Apr '26 | 53 | 18882 | 12366 | 6934 | 3487 | 4959 | 3776 | 1228 |
| May '26 | 76 | 22708 | 8488 | 7508 | 3814 | 4888 | 4214 | 2217 |
| Jun '26 | 92 | 26337 | 10741 | 9990 | 4890 | 7097 | 6004 | 5228 |
| Jul '26 | 127 | 45951 | 16523 | 14987 | 6919 | 10806 | 9188 | 5987 |
| Aug '26 | 187 | 36983 | 23810 | 14967 | 7048 | 10550 | 8946 | 4405 |
Beard care – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Beard care – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 90 |
| Feb | 92 |
| Mar | 86 |
| Apr | 74 |
| May | 91 |
| Jun | 115 |
| Jul | 117 |
| Aug | 160 |
| Sep | 80 |
| Oct | 91 |
| Nov | 104 |
| Dec | 98 |
Beard care grew over the 12-month window, but its pace cannot be placed against other subcategories: it recorded 1,009 additions over 12 months with 26.9% year-over-year growth; the precomputed comparison with other subcategories is not available.
2. How do Poles plan to buy in the “Beard care” subcategory?
SourcesBeard care – source mix
| Sources | Value |
|---|---|
| From leaflets | 20 |
| From ads | 0 |
| Organic | 989 |
Source mix comparison – all subcategories
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Beard care | 1.98 | 0 | 98.02 |
| Hair care, colorization and styling products | 9.9 | 8.77 | 81.33 |
| Facial care | 9.28 | 10.98 | 79.74 |
| Makeup products | 8.14 | 0.02 | 91.84 |
| Perfumes | 11.92 | 39.91 | 48.17 |
| Hand and nail care | 5.44 | 0.01 | 94.55 |
| Body care | 14.17 | 0.02 | 85.81 |
| Sun protection | 7.17 | 0.04 | 92.79 |
Beard care – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 0 | 54 |
| Oct '25 | 1 | 0 | 68 |
| Nov '25 | 6 | 0 | 75 |
| Dec '25 | 0 | 0 | 67 |
| Jan '26 | 0 | 0 | 70 |
| Feb '26 | 11 | 0 | 61 |
| Mar '26 | 0 | 0 | 61 |
| Apr '26 | 0 | 0 | 53 |
| May '26 | 1 | 0 | 75 |
| Jun '26 | 0 | 0 | 92 |
| Jul '26 | 0 | 0 | 127 |
| Aug '26 | 1 | 0 | 186 |
Brands from the “Beard care” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Hagi | 5 | 0 | 1 |
| Pan Drwal | 0 | 0 | 2 |
| Bulldog | 0 | 0 | 1 |
| Angry Beards | 0 | 0 | 0 |
| Mühle | 0 | 0 | 0 |
| Barbero | 0 | 0 | 0 |
Beard care is almost entirely organic and ads are unused: across the 12-month window, organic additions accounted for 98.0%, leaflet-driven additions for 2.0%, and ads for 0.0%; there were 0 additions from ads. The organic share was higher than in all ten other subcategories, including the nearest comparison, subcategory Foot care at 95.6%. The ad share was below that of eight of the ten other subcategories and matched subcategory Eye area care at 0.0%.
