Shampoos
The “Shampoos” subcategory includes 32 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Shampoos – shopping list additions
46 559in Sep '25–Aug '26
↑ 64.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/6
of 6 subcategoriesOrganic additions
71.8%
Ads 12.3% | Leaflets 16%1. “Shampoos” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Shampoos | Hair styling products | Conditioners, hair masks, and oils | Dry shampoos | Hair colorization | Scalp peelings |
|---|---|---|---|---|---|---|
| Sep '25 | 1974 | 4619 | 3229 | 1981 | 944 | 199 |
| Oct '25 | 2089 | 4778 | 2973 | 2086 | 1136 | 262 |
| Nov '25 | 2198 | 4943 | 3153 | 2131 | 1176 | 252 |
| Dec '25 | 2182 | 5703 | 3062 | 2254 | 1406 | 294 |
| Jan '26 | 3357 | 5040 | 3554 | 2280 | 1290 | 330 |
| Feb '26 | 2420 | 5277 | 2896 | 1980 | 1239 | 235 |
| Mar '26 | 2613 | 5065 | 3240 | 2195 | 1349 | 233 |
| Apr '26 | 2668 | 5382 | 7348 | 2156 | 1123 | 205 |
| May '26 | 2948 | 5418 | 10853 | 2034 | 1148 | 307 |
| Jun '26 | 4105 | 8639 | 8114 | 3226 | 1882 | 371 |
| Jul '26 | 13067 | 13680 | 10950 | 4970 | 2792 | 492 |
| Aug '26 | 6938 | 12733 | 8952 | 4857 | 2992 | 511 |
Shampoos – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Shampoos – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 94 |
| Feb | 72 |
| Mar | 76 |
| Apr | 77 |
| May | 83 |
| Jun | 102 |
| Jul | 254 |
| Aug | 147 |
| Sep | 71 |
| Oct | 74 |
| Nov | 76 |
| Dec | 74 |
Shampoos grew year over year; comparison with the other subcategories is unavailable: across 12 months, the subcategory recorded 46,559 additions. It grew 64.4% year over year. The pace cannot be compared with the other subcategories because no precomputed comparison verdict or growth rank is supplied.
2. How do Poles plan to buy in the “Shampoos” subcategory?
SourcesShampoos – source mix
| Sources | Value |
|---|---|
| From leaflets | 7428 |
| From ads | 5707 |
| Organic | 33424 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Shampoos | 15.95 | 12.26 | 71.79 |
| Hair styling products | 11.5 | 0.01 | 88.49 |
| Conditioners, hair masks, and oils | 5.3 | 23.79 | 70.91 |
| Dry shampoos | 6.24 | 0.01 | 93.75 |
| Hair colorization | 11.97 | 0.01 | 88.02 |
| Scalp peelings | 4.93 | 0 | 95.07 |
Shampoos – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 51 | 3 | 1920 |
| Oct '25 | 34 | 3 | 2052 |
| Nov '25 | 31 | 1 | 2166 |
| Dec '25 | 36 | 0 | 2146 |
| Jan '26 | 999 | 2 | 2356 |
| Feb '26 | 610 | 2 | 1808 |
| Mar '26 | 719 | 1 | 1893 |
| Apr '26 | 753 | 0 | 1915 |
| May '26 | 867 | 0 | 2081 |
| Jun '26 | 711 | 0 | 3394 |
| Jul '26 | 1523 | 5569 | 5975 |
| Aug '26 | 1094 | 126 | 5718 |
Brands from the “Shampoos” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Radical | 184 | 5696 | 381 |
| Head&Shoulders | 3758 | 2 | 1807 |
| Elsève | 1960 | 4 | 1905 |
| Garnier | 1237 | 0 | 1508 |
| Pantene | 1184 | 0 | 1013 |
| Ziaja | 98 | 0 | 683 |
| Isana | 42 | 0 | 529 |
| Joanna | 184 | 2 | 322 |
| Syoss | 132 | 0 | 312 |
| Nivea | 107 | 0 | 335 |
Organic activity dominates Shampoos, while paid activity is higher than in most other subcategories: across the reporting window, organic additions accounted for 71.8%, leaflet additions for 16.0%, and ad additions for 12.3%. The organic share was higher than in one other subcategory, Conditioners, hair masks, and oils (70.9%), and lower than in four, including Hair colorization (88.0%). The ad share was higher than in four of the five other subcategories, indicating a more pronounced paid channel than in most of them.
