Hair colorization
The “Hair colorization” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Hair colorization – shopping list additions
18 477in Sep '25–Aug '26
↑ 31.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/6
of 6 subcategoriesOrganic additions
88%
Ads 0% | Leaflets 12%1. “Hair colorization” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Hair colorization | Hair styling products | Conditioners, hair masks, and oils | Shampoos | Dry shampoos | Scalp peelings |
|---|---|---|---|---|---|---|
| Sep '25 | 944 | 4619 | 3229 | 1974 | 1981 | 199 |
| Oct '25 | 1136 | 4778 | 2973 | 2089 | 2086 | 262 |
| Nov '25 | 1176 | 4943 | 3153 | 2198 | 2131 | 252 |
| Dec '25 | 1406 | 5703 | 3062 | 2182 | 2254 | 294 |
| Jan '26 | 1290 | 5040 | 3554 | 3357 | 2280 | 330 |
| Feb '26 | 1239 | 5277 | 2896 | 2420 | 1980 | 235 |
| Mar '26 | 1349 | 5065 | 3240 | 2613 | 2195 | 233 |
| Apr '26 | 1123 | 5382 | 7348 | 2668 | 2156 | 205 |
| May '26 | 1148 | 5418 | 10853 | 2948 | 2034 | 307 |
| Jun '26 | 1882 | 8639 | 8114 | 4105 | 3226 | 371 |
| Jul '26 | 2792 | 13680 | 10950 | 13067 | 4970 | 492 |
| Aug '26 | 2992 | 12733 | 8952 | 6938 | 4857 | 511 |
Hair colorization – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Hair colorization – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 84 |
| Mar | 90 |
| Apr | 85 |
| May | 86 |
| Jun | 111 |
| Jul | 149 |
| Aug | 155 |
| Sep | 75 |
| Oct | 84 |
| Nov | 87 |
| Dec | 103 |
Hair colorization is growing, but its pace cannot be compared with the other subcategories: over 12 months, it generated 18,477 additions, followed by 31.6% year-over-year growth. No precomputed comparison of that growth with the other subcategories is available.
2. How do Poles plan to buy in the “Hair colorization” subcategory?
SourcesHair colorization – source mix
| Sources | Value |
|---|---|
| From leaflets | 2211 |
| From ads | 2 |
| Organic | 16264 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Hair colorization | 11.97 | 0.01 | 88.02 |
| Hair styling products | 11.5 | 0.01 | 88.49 |
| Conditioners, hair masks, and oils | 5.3 | 23.79 | 70.91 |
| Shampoos | 15.95 | 12.26 | 71.79 |
| Dry shampoos | 6.24 | 0.01 | 93.75 |
| Scalp peelings | 4.93 | 0 | 95.07 |
Hair colorization – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 23 | 0 | 921 |
| Oct '25 | 93 | 0 | 1043 |
| Nov '25 | 200 | 0 | 976 |
| Dec '25 | 148 | 0 | 1258 |
| Jan '26 | 190 | 2 | 1098 |
| Feb '26 | 224 | 0 | 1015 |
| Mar '26 | 309 | 0 | 1040 |
| Apr '26 | 137 | 0 | 986 |
| May '26 | 183 | 0 | 965 |
| Jun '26 | 253 | 0 | 1629 |
| Jul '26 | 172 | 0 | 2620 |
| Aug '26 | 279 | 0 | 2713 |
Brands from the “Hair colorization” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Syoss | 828 | 0 | 114 |
| Garnier | 205 | 0 | 175 |
| Joanna | 78 | 0 | 93 |
| L'oreal | 28 | 0 | 134 |
| Schwarzkopf | 68 | 0 | 23 |
| Wella | 28 | 0 | 16 |
| Isana | 1 | 0 | 7 |
| Delia | 4 | 0 | 0 |
| Alterra | 0 | 0 | 0 |
Organic activity is dominant while advertising is unused: across the 12-month window, organic additions accounted for 88.0%, leaflet-driven additions for 12.0%, and advertising generated 2 ad-driven additions. The organic share was lower than in three of the five other subcategories, including the subcategory Hair styling products at 88.5%, and higher than in two, including the subcategory Shampoos at 71.8%. The advertising share matched two other subcategories, exceeded one, and was below two.
