Liquid soaps
The “Liquid soaps” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Liquid soaps – shopping list additions
3 183in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
22.5%
Ads 0% | Leaflets 77.5%1. “Liquid soaps” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Liquid soaps | Bath and shower gels | Body lotions | Bar soaps | Body scrubs | Bath salts, balls, and pearls |
|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 1 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 82 | 677 | 51 | 79 | 14 | 39 |
| Jul '26 | 887 | 2546 | 362 | 339 | 275 | 120 |
| Aug '26 | 722 | 3212 | 303 | 256 | 247 | 162 |
| Sep '26 | 1492 | 4222 | 578 | 355 | 154 | 344 |
Liquid soaps – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Liquid soaps – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 31 |
| Jul | 334 |
| Aug | 272 |
| Sep | 562 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Liquid soaps: 3 183 additions in the period, 0% YoY. Ranked 2 of 6 subcategories in the category.
2. How do Poles plan to buy in the “Liquid soaps” subcategory?
SourcesLiquid soaps – source mix
| Sources | Value |
|---|---|
| From leaflets | 2468 |
| From ads | 0 |
| Organic | 715 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Liquid soaps | 77.54 | 0 | 22.46 |
| Bath and shower gels | 79.86 | 0 | 20.14 |
| Body lotions | 83.46 | 0 | 16.54 |
| Bar soaps | 83.97 | 0 | 16.03 |
| Body scrubs | 85.36 | 0 | 14.64 |
| Bath salts, balls, and pearls | 81.2 | 0 | 18.8 |
Liquid soaps – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 76 | 0 | 6 |
| Jul '26 | 798 | 0 | 89 |
| Aug '26 | 498 | 0 | 224 |
| Sep '26 | 1096 | 0 | 396 |
Brands from the “Liquid soaps” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Linda | 980 | 0 | 92 |
| Luksja | 456 | 0 | 24 |
| Cien | 273 | 0 | 0 |
| Dove | 162 | 0 | 12 |
| Palmolive | 61 | 0 | 0 |
| Isana | 18 | 0 | 0 |
| Biały Jeleń | 2 | 0 | 1 |
| Protex | 3 | 0 | 0 |
| Bambino | 0 | 0 | 0 |
| Carex | 0 | 0 | 0 |
Source mix: organic 22.5%, from ads 0%, from leaflets 77.5%.
