Bar soaps
The “Bar soaps” subcategory includes 16 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Bar soaps – shopping list additions
1 029in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/6
of 6 subcategoriesOrganic additions
16%
Ads 0% | Leaflets 84%1. “Bar soaps” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Bar soaps | Bath and shower gels | Liquid soaps | Body lotions | Body scrubs | Bath salts, balls, and pearls |
|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 1 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 79 | 677 | 82 | 51 | 14 | 39 |
| Jul '26 | 339 | 2546 | 887 | 362 | 275 | 120 |
| Aug '26 | 256 | 3212 | 722 | 303 | 247 | 162 |
| Sep '26 | 355 | 4222 | 1492 | 578 | 154 | 344 |
Bar soaps – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Bar soaps – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 92 |
| Jul | 395 |
| Aug | 299 |
| Sep | 414 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Bar soaps: 1 029 additions in the period, 0% YoY. Ranked 4 of 6 subcategories in the category.
2. How do Poles plan to buy in the “Bar soaps” subcategory?
SourcesBar soaps – source mix
| Sources | Value |
|---|---|
| From leaflets | 864 |
| From ads | 0 |
| Organic | 165 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Bar soaps | 83.97 | 0 | 16.03 |
| Bath and shower gels | 79.86 | 0 | 20.14 |
| Liquid soaps | 77.54 | 0 | 22.46 |
| Body lotions | 83.46 | 0 | 16.54 |
| Body scrubs | 85.36 | 0 | 14.64 |
| Bath salts, balls, and pearls | 81.2 | 0 | 18.8 |
Bar soaps – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 78 | 0 | 1 |
| Jul '26 | 314 | 0 | 25 |
| Aug '26 | 195 | 0 | 61 |
| Sep '26 | 277 | 0 | 78 |
Brands from the “Bar soaps” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Linda | 265 | 0 | 17 |
| Dove | 248 | 0 | 33 |
| Luksja | 139 | 0 | 7 |
| Palmolive | 70 | 0 | 9 |
| Bambino | 60 | 0 | 0 |
| Biały Jeleń | 20 | 0 | 0 |
| Arko | 1 | 0 | 0 |
| Cien | 0 | 0 | 0 |
| Tołpa | 0 | 0 | 0 |
| Yves Rocher | 0 | 0 | 0 |
Source mix: organic 16%, from ads 0%, from leaflets 84%.
