Bath and shower gels
The “Bath and shower gels” subcategory includes 20 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Bath and shower gels – shopping list additions
10 658in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
20.1%
Ads 0% | Leaflets 79.9%1. “Bath and shower gels” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Bath and shower gels | Liquid soaps | Body lotions | Bar soaps | Body scrubs | Bath salts, balls, and pearls |
|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 1 | 0 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 677 | 82 | 51 | 79 | 14 | 39 |
| Jul '26 | 2546 | 887 | 362 | 339 | 275 | 120 |
| Aug '26 | 3212 | 722 | 303 | 256 | 247 | 162 |
| Sep '26 | 4222 | 1492 | 578 | 355 | 154 | 344 |
Bath and shower gels – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Bath and shower gels – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 76 |
| Jul | 287 |
| Aug | 362 |
| Sep | 475 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Bath and shower gels: 10 658 additions in the period, 0% YoY. Ranked 1 of 6 subcategories in the category.
2. How do Poles plan to buy in the “Bath and shower gels” subcategory?
SourcesBath and shower gels – source mix
| Sources | Value |
|---|---|
| From leaflets | 8511 |
| From ads | 0 |
| Organic | 2147 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Bath and shower gels | 79.86 | 0 | 20.14 |
| Liquid soaps | 77.54 | 0 | 22.46 |
| Body lotions | 83.46 | 0 | 16.54 |
| Bar soaps | 83.97 | 0 | 16.03 |
| Body scrubs | 85.36 | 0 | 14.64 |
| Bath salts, balls, and pearls | 81.2 | 0 | 18.8 |
Bath and shower gels – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 1 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 644 | 0 | 33 |
| Jul '26 | 2332 | 0 | 214 |
| Aug '26 | 2333 | 0 | 879 |
| Sep '26 | 3202 | 0 | 1020 |
Brands from the “Bath and shower gels” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Palmolive | 1045 | 0 | 183 |
| Nivea | 958 | 0 | 190 |
| Dove | 670 | 0 | 146 |
| Adidas | 654 | 0 | 23 |
| Fa | 575 | 0 | 82 |
| Bambino | 417 | 0 | 59 |
| Cien | 291 | 0 | 0 |
| Ziaja | 172 | 0 | 4 |
| Axe | 145 | 0 | 21 |
| Luksja | 138 | 0 | 0 |
Source mix: organic 20.1%, from ads 0%, from leaflets 79.9%.
