Body scrubs
The “Body scrubs” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Body scrubs – shopping list additions
17 503in Sep '25–Aug '26
↑ 26% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
89.5%
Ads 0.1% | Leaflets 10.4%1. “Body scrubs” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Body scrubs | Body lotions | Bath salts, balls, and pearls |
|---|---|---|---|
| Sep '25 | 1029 | 695 | 666 |
| Oct '25 | 1020 | 693 | 1067 |
| Nov '25 | 1082 | 349 | 1384 |
| Dec '25 | 1083 | 675 | 1438 |
| Jan '26 | 1272 | 1998 | 1407 |
| Feb '26 | 1243 | 1756 | 1045 |
| Mar '26 | 1028 | 1760 | 1070 |
| Apr '26 | 1085 | 1941 | 750 |
| May '26 | 1322 | 2151 | 741 |
| Jun '26 | 1797 | 3156 | 1051 |
| Jul '26 | 2747 | 4955 | 1486 |
| Aug '26 | 2795 | 4472 | 1679 |
Body scrubs – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Body scrubs – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 89 |
| Mar | 80 |
| Apr | 86 |
| May | 102 |
| Jun | 118 |
| Jul | 153 |
| Aug | 158 |
| Sep | 76 |
| Oct | 82 |
| Nov | 84 |
| Dec | 80 |
Body scrubs grew year over year, but its pace cannot be compared with the other subcategories: over the 12-month window, it generated 17,503 additions, with growth of 26.0% year over year.
2. How do Poles plan to buy in the “Body scrubs” subcategory?
SourcesBody scrubs – source mix
| Sources | Value |
|---|---|
| From leaflets | 1823 |
| From ads | 8 |
| Organic | 15672 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Body scrubs | 10.42 | 0.05 | 89.53 |
| Body lotions | 14.02 | 0.01 | 85.97 |
| Bath salts, balls, and pearls | 19.19 | 0.02 | 80.79 |
Body scrubs – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 18 | 1 | 1010 |
| Oct '25 | 66 | 0 | 954 |
| Nov '25 | 160 | 1 | 921 |
| Dec '25 | 135 | 0 | 948 |
| Jan '26 | 206 | 0 | 1066 |
| Feb '26 | 280 | 0 | 963 |
| Mar '26 | 135 | 2 | 891 |
| Apr '26 | 127 | 0 | 958 |
| May '26 | 132 | 0 | 1190 |
| Jun '26 | 62 | 0 | 1735 |
| Jul '26 | 286 | 4 | 2457 |
| Aug '26 | 216 | 0 | 2579 |
Brands from the “Body scrubs” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Ziaja | 270 | 0 | 380 |
| Isana | 102 | 0 | 120 |
| Perfecta | 48 | 0 | 27 |
| Bielenda | 43 | 0 | 29 |
| Farmona | 5 | 2 | 14 |
| Dove | 0 | 0 | 14 |
| Organique | 2 | 0 | 10 |
| Vianek | 0 | 0 | 4 |
| Dr Irena Eris | 0 | 0 | 1 |
Organic additions dominate Body scrubs, while paid activity remains minimal: over the 12-month window, organic additions accounted for 89.5%, leaflet-driven additions for 10.4%, and ads for 0.1% of additions. The organic share was higher than in both other subcategories, Body lotions and Bath salts, balls, and pearls. Ads generated only 8 additions over the 12-month window, despite the ad share being above that of both other subcategories.
