Body lotions
The “Body lotions” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Body lotions – shopping list additions
24 601in Sep '25–Aug '26
↑ 81.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
86%
Ads 0% | Leaflets 14%1. “Body lotions” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Body lotions | Body scrubs | Bath salts, balls, and pearls |
|---|---|---|---|
| Sep '25 | 695 | 1029 | 666 |
| Oct '25 | 693 | 1020 | 1067 |
| Nov '25 | 349 | 1082 | 1384 |
| Dec '25 | 675 | 1083 | 1438 |
| Jan '26 | 1998 | 1272 | 1407 |
| Feb '26 | 1756 | 1243 | 1045 |
| Mar '26 | 1760 | 1028 | 1070 |
| Apr '26 | 1941 | 1085 | 750 |
| May '26 | 2151 | 1322 | 741 |
| Jun '26 | 3156 | 1797 | 1051 |
| Jul '26 | 4955 | 2747 | 1486 |
| Aug '26 | 4472 | 2795 | 1679 |
Body lotions – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Body lotions – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 98 |
| Feb | 89 |
| Mar | 91 |
| Apr | 96 |
| May | 111 |
| Jun | 144 |
| Jul | 191 |
| Aug | 174 |
| Sep | 52 |
| Oct | 56 |
| Nov | 48 |
| Dec | 51 |
Body lotions expanded over the 12-month window, but its comparative growth standing is unavailable: the subcategory recorded 24,601 additions over 12 months with 81.3% year-over-year growth. Its complete monthly series rose from 695 additions in September 2025 to 4,472 additions in August 2026, while the pace cannot be compared with the other subcategories because no precomputed comparison verdict is supplied.
2. How do Poles plan to buy in the “Body lotions” subcategory?
SourcesBody lotions – source mix
| Sources | Value |
|---|---|
| From leaflets | 3450 |
| From ads | 2 |
| Organic | 21149 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Body lotions | 14.02 | 0.01 | 85.97 |
| Body scrubs | 10.42 | 0.05 | 89.53 |
| Bath salts, balls, and pearls | 19.19 | 0.02 | 80.79 |
Body lotions – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 44 | 0 | 651 |
| Oct '25 | 61 | 1 | 631 |
| Nov '25 | 1 | 0 | 348 |
| Dec '25 | 145 | 0 | 530 |
| Jan '26 | 492 | 1 | 1505 |
| Feb '26 | 413 | 0 | 1343 |
| Mar '26 | 482 | 0 | 1278 |
| Apr '26 | 449 | 0 | 1492 |
| May '26 | 353 | 0 | 1798 |
| Jun '26 | 320 | 0 | 2836 |
| Jul '26 | 424 | 0 | 4531 |
| Aug '26 | 266 | 0 | 4206 |
Brands from the “Body lotions” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Nivea | 1281 | 0 | 294 |
| Eveline | 573 | 0 | 74 |
| Ziaja | 334 | 1 | 255 |
| Garnier | 461 | 0 | 112 |
| Isana | 213 | 0 | 63 |
| Bielenda | 135 | 0 | 60 |
| AA | 57 | 0 | 27 |
| Dove | 34 | 0 | 47 |
| Cien | 21 | 0 | 43 |
| Lirene | 11 | 0 | 20 |
Organic activity dominates Body lotions, while advertising is underused: organic additions accounted for 86.0% of the full reporting window, compared with 14.0% from leaflets and 0.0% from ads. The organic share sits between the 80.8% reported for the subcategory Bath salts, balls, and pearls and the 89.5% reported for the subcategory Body scrubs, with one compared subcategory below and one above. Advertising generated only 2 ad-driven additions in the reporting window, and its share is below that of both the subcategory Bath salts, balls, and pearls and the subcategory Body scrubs.
