Bars, wafers
The “Bars, wafers” subcategory includes 21 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Bars, wafers – shopping list additions
40 634in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/9
of 9 subcategoriesOrganic additions
11.1%
Ads 44.7% | Leaflets 44.3%1. “Bars, wafers” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Month | Bars, wafers | Chocolates | Cookies | Pralines and candies | Gummies, drops, jellies, lollipops | Cottage cheese bars | Cereal cookies | Cereal bars |
|---|---|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 832 | 3549 | 1335 | 1165 | 358 | 0 | 64 | 23 |
| Jul '26 | 6067 | 10711 | 10149 | 3189 | 2444 | 5 | 134 | 27 |
| Aug '26 | 6646 | 25909 | 11255 | 3819 | 5865 | 2 | 192 | 199 |
| Sep '26 | 27089 | 17238 | 13510 | 5954 | 2983 | 709 | 263 | 65 |
Bars, wafers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Bars, wafers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 25 |
| Jul | 179 |
| Aug | 196 |
| Sep | 800 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Bars, wafers: 40 634 additions in the period, 0% YoY. Ranked 2 of 9 subcategories in the category.
2. How do Poles plan to buy in the “Bars, wafers” subcategory?
SourcesBars, wafers – source mix
| Sources | Value |
|---|---|
| From leaflets | 17986 |
| From ads | 18156 |
| Organic | 4492 |
Source mix comparison – all subcategories
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Bars, wafers | 44.26 | 44.68 | 11.06 |
| Chocolates | 39.84 | 48.6 | 11.56 |
| Cookies | 81.77 | 0 | 18.23 |
| Pralines and candies | 76.58 | 6.33 | 17.09 |
| Gummies, drops, jellies, lollipops | 55.68 | 29.03 | 15.29 |
| Cottage cheese bars | 73.18 | 0 | 26.82 |
| Cereal cookies | 80.55 | 0 | 19.45 |
| Cereal bars | 78.66 | 0 | 21.34 |
Bars, wafers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 823 | 0 | 9 |
| Jul '26 | 5520 | 0 | 547 |
| Aug '26 | 4934 | 0 | 1712 |
| Sep '26 | 6709 | 18156 | 2224 |
Brands from the “Bars, wafers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Prince Polo | 3074 | 0 | 762 |
| Kinder Bueno | 1008 | 0 | 1793 |
| Snickers | 1553 | 0 | 412 |
| Princessa | 1261 | 0 | 186 |
| Knoppers | 1065 | 0 | 188 |
| Kit Kat | 723 | 0 | 115 |
| Góralki | 619 | 0 | 121 |
| Mars | 458 | 0 | 270 |
| Lion | 541 | 0 | 129 |
| Twix | 355 | 0 | 258 |
Source mix: organic 11.1%, from ads 44.7%, from leaflets 44.3%.
