Medicines for herpes and skin problems
The “Medicines for herpes and skin problems” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Medicines for herpes and skin problems – shopping list additions
20 509in Sep '25–Aug '26
↑ 20.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/9
of 9 subcategoriesOrganic additions
100%
Ads 0% | Leaflets 0%1. “Medicines for herpes and skin problems” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Month | Medicines for herpes and skin problems | Cold and runny nose medicines | Painkillers and anti-inflammatory drugs | Digestive medicines | Allergy medicines | Heartburn medicines | Antispasmodics | Potency and libido medicines |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 1134 | 9427 | 8178 | 2889 | 629 | 562 | 523 | 27 |
| Oct '25 | 1026 | 8637 | 7471 | 2821 | 463 | 539 | 500 | 35 |
| Nov '25 | 1030 | 7822 | 6794 | 2751 | 456 | 1206 | 481 | 27 |
| Dec '25 | 1233 | 9400 | 8557 | 7131 | 582 | 1428 | 624 | 37 |
| Jan '26 | 1546 | 9897 | 9767 | 4205 | 557 | 689 | 717 | 26 |
| Feb '26 | 1205 | 8749 | 8548 | 3350 | 454 | 556 | 599 | 32 |
| Mar '26 | 1029 | 9379 | 6974 | 3445 | 1123 | 592 | 504 | 25 |
| Apr '26 | 1008 | 9380 | 7585 | 3344 | 1180 | 537 | 532 | 29 |
| May '26 | 1156 | 7481 | 6899 | 2954 | 1214 | 465 | 486 | 33 |
| Jun '26 | 2501 | 13179 | 12765 | 4999 | 2263 | 946 | 922 | 45 |
| Jul '26 | 4065 | 19693 | 20320 | 8489 | 2829 | 1518 | 1555 | 98 |
| Aug '26 | 3576 | 18593 | 19342 | 8243 | 2361 | 1530 | 1470 | 118 |
Medicines for herpes and skin problems – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Medicines for herpes and skin problems – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 96 |
| Feb | 85 |
| Mar | 74 |
| Apr | 69 |
| May | 79 |
| Jun | 133 |
| Jul | 190 |
| Aug | 167 |
| Sep | 77 |
| Oct | 71 |
| Nov | 72 |
| Dec | 85 |
The subcategory is growing, but its pace cannot be compared with the other subcategories: over 12 months, it recorded 20,509 additions, with 20.4% year-over-year growth. Across the complete monthly series, monthly additions rose from 1,134 in September 2025 to 3,576 in August 2026.
2. How do Poles plan to buy in the “Medicines for herpes and skin problems” subcategory?
SourcesMedicines for herpes and skin problems – source mix
| Sources | Value |
|---|---|
| From leaflets | 2 |
| From ads | 1 |
| Organic | 20506 |
Source mix comparison – all subcategories
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Medicines for herpes and skin problems | 0.01 | 0 | 99.99 |
| Cold and runny nose medicines | 0.32 | 0.31 | 99.37 |
| Painkillers and anti-inflammatory drugs | 0.37 | 0.01 | 99.62 |
| Digestive medicines | 2.12 | 6.27 | 91.61 |
| Allergy medicines | 2.06 | 0.06 | 97.88 |
| Heartburn medicines | 8.74 | 0.01 | 91.25 |
| Antispasmodics | 1.56 | 0 | 98.44 |
| Potency and libido medicines | 0 | 0 | 100 |
Medicines for herpes and skin problems – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 0 | 1134 |
| Oct '25 | 0 | 0 | 1026 |
| Nov '25 | 0 | 0 | 1030 |
| Dec '25 | 0 | 0 | 1233 |
| Jan '26 | 0 | 0 | 1546 |
| Feb '26 | 0 | 0 | 1205 |
| Mar '26 | 1 | 0 | 1028 |
| Apr '26 | 0 | 0 | 1008 |
| May '26 | 0 | 1 | 1155 |
| Jun '26 | 0 | 0 | 2501 |
| Jul '26 | 1 | 0 | 4064 |
| Aug '26 | 0 | 0 | 3576 |
Brands from the “Medicines for herpes and skin problems” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Fenistil | 0 | 0 | 6866 |
| Linomag | 2 | 0 | 4121 |
| Neosine | 0 | 0 | 2537 |
| Heviran | 0 | 0 | 2154 |
| Hascovir | 0 | 0 | 1490 |
| Groprinosin | 0 | 0 | 902 |
| Zovirax | 0 | 0 | 542 |
| Help4skin | 0 | 0 | 266 |
| Herpex | 0 | 0 | 49 |
| Compeed | 0 | 0 | 45 |
Organic additions dominate, while advertising is effectively unused: across the 12-month window, organic additions accounted for 100.0%, leaflet-driven additions for 0.0%, and ad-driven additions for 0.0%. The organic share was higher than in six of eight other subcategories and equal to that of the subcategories Potency and libido medicines and Fertility drugs. Advertising contributed just 1 addition in the window, below the ad share of five of eight other subcategories and equal to that of three.
