Allergy medicines
The “Allergy medicines” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Allergy medicines – shopping list additions
14 111in Sep '25–Aug '26
↑ 28.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/9
of 9 subcategoriesOrganic additions
97.9%
Ads 0.1% | Leaflets 2.1%1. “Allergy medicines” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Month | Allergy medicines | Cold and runny nose medicines | Painkillers and anti-inflammatory drugs | Digestive medicines | Medicines for herpes and skin problems | Heartburn medicines | Antispasmodics | Potency and libido medicines |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 629 | 9427 | 8178 | 2889 | 1134 | 562 | 523 | 27 |
| Oct '25 | 463 | 8637 | 7471 | 2821 | 1026 | 539 | 500 | 35 |
| Nov '25 | 456 | 7822 | 6794 | 2751 | 1030 | 1206 | 481 | 27 |
| Dec '25 | 582 | 9400 | 8557 | 7131 | 1233 | 1428 | 624 | 37 |
| Jan '26 | 557 | 9897 | 9767 | 4205 | 1546 | 689 | 717 | 26 |
| Feb '26 | 454 | 8749 | 8548 | 3350 | 1205 | 556 | 599 | 32 |
| Mar '26 | 1123 | 9379 | 6974 | 3445 | 1029 | 592 | 504 | 25 |
| Apr '26 | 1180 | 9380 | 7585 | 3344 | 1008 | 537 | 532 | 29 |
| May '26 | 1214 | 7481 | 6899 | 2954 | 1156 | 465 | 486 | 33 |
| Jun '26 | 2263 | 13179 | 12765 | 4999 | 2501 | 946 | 922 | 45 |
| Jul '26 | 2829 | 19693 | 20320 | 8489 | 4065 | 1518 | 1555 | 98 |
| Aug '26 | 2361 | 18593 | 19342 | 8243 | 3576 | 1530 | 1470 | 118 |
Allergy medicines – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Allergy medicines – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 56 |
| Feb | 48 |
| Mar | 103 |
| Apr | 125 |
| May | 114 |
| Jun | 186 |
| Jul | 199 |
| Aug | 161 |
| Sep | 61 |
| Oct | 47 |
| Nov | 44 |
| Dec | 56 |
Allergy medicines is growing, but its pace cannot be ranked against other subcategories: over the 12 months ending August 2026, it recorded 14,111 additions, with 28.3% growth year over year. Its pace cannot be compared with other subcategories because no comparative growth measure is supplied.
2. How do Poles plan to buy in the “Allergy medicines” subcategory?
SourcesAllergy medicines – source mix
| Sources | Value |
|---|---|
| From leaflets | 290 |
| From ads | 9 |
| Organic | 13812 |
Source mix comparison – all subcategories
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Allergy medicines | 2.06 | 0.06 | 97.88 |
| Cold and runny nose medicines | 0.32 | 0.31 | 99.37 |
| Painkillers and anti-inflammatory drugs | 0.37 | 0.01 | 99.62 |
| Digestive medicines | 2.12 | 6.27 | 91.61 |
| Medicines for herpes and skin problems | 0.01 | 0 | 99.99 |
| Heartburn medicines | 8.74 | 0.01 | 91.25 |
| Antispasmodics | 1.56 | 0 | 98.44 |
| Potency and libido medicines | 0 | 0 | 100 |
Allergy medicines – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 9 | 0 | 620 |
| Oct '25 | 1 | 0 | 462 |
| Nov '25 | 17 | 1 | 438 |
| Dec '25 | 55 | 0 | 527 |
| Jan '26 | 26 | 1 | 530 |
| Feb '26 | 25 | 2 | 427 |
| Mar '26 | 54 | 0 | 1069 |
| Apr '26 | 34 | 1 | 1145 |
| May '26 | 17 | 3 | 1194 |
| Jun '26 | 8 | 0 | 2255 |
| Jul '26 | 40 | 1 | 2788 |
| Aug '26 | 4 | 0 | 2357 |
Brands from the “Allergy medicines” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Clatra Allergy | 0 | 0 | 2523 |
| Allertec | 0 | 0 | 1768 |
| Allegra | 28 | 4 | 1342 |
| Zyrtec | 0 | 1 | 1217 |
| Amertil | 0 | 0 | 254 |
| Claritine | 0 | 0 | 226 |
| Loratadyna | 0 | 0 | 197 |
| Otrivin Allergy | 0 | 1 | 68 |
| Alerzina | 0 | 0 | 6 |
Allergy medicines is overwhelmingly organic, while advertising remains small in count despite exceeding most other subcategories: over the 12 months ending August 2026, the source split was 97.9% organic, 2.1% from leaflets, and 9 additions from ads. The organic share was lower than in six of the eight other subcategories and higher than in two, including 98.4% in subcategory Antispasmodics and 91.6% in subcategory Digestive medicines. Advertising produced 9 additions over the same 12-month window, while its share exceeded that of six of the eight other subcategories.
