Brand Performance logo

Cold and runny nose medicines

The “Cold and runny nose medicines” subcategory includes 35 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Cold and runny nose medicines – shopping list additions
131 637in Sep '25–Aug '26
↑ 19.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)
Rank in category
1/9
of 9 subcategories
Organic additions
99.4%
Ads 0.3% | Leaflets 0.3%

2. How do Poles plan to buy in the “Cold and runny nose medicines” subcategory?

Sources
Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets
Cold and runny nose medicines – source mix
Cold and runny nose medicines – source mix
SourcesValue
From leaflets423
From ads413
Organic130801
Source mix comparison – all subcategories
Source mix comparison – all subcategories
CategoryFrom leafletsFrom adsOrganic
Cold and runny nose medicines0.320.3199.37
Painkillers and anti-inflammatory drugs0.370.0199.62
Digestive medicines2.126.2791.61
Medicines for herpes and skin problems0.01099.99
Allergy medicines2.060.0697.88
Heartburn medicines8.740.0191.25
Antispasmodics1.56098.44
Potency and libido medicines00100
Cold and runny nose medicines – source evolution over time
Cold and runny nose medicines – source evolution over time
MonthFrom leafletsFrom adsOrganic
Sep '25019426
Oct '25038634
Nov '251747747
Dec '2512879112
Jan '2612719769
Feb '26538741
Mar '264219336
Apr '2617319206
May '261707464
Jun '2613413162
Jul '26301619647
Aug '26142218557
Brands from the “Cold and runny nose medicines” subcategory – additions by source over the last year (top 10)
Brands from the “Cold and runny nose medicines” subcategory – additions by source over the last year (top 10)
BrandFrom leafletsFrom adsOrganic
Gripex708044
Rutinoscorbin319935653
Nasivin015158
Strepsils003890
Theraflu003372
Tantum Verde003203
Fervex003143
Neosine002985
Otrivin0182719
Solpadeine002494
Organic additions dominate, while paid impulse is above most other subcategories: in the 12-month window, organic additions accounted for 99.4%, compared with 0.3% from ads and 0.3% from leaflets. The organic share is higher than in four of eight other subcategories and lower than in four; it is higher than in the subcategory Antispasmodics at 98.4% and lower than in the subcategory Painkillers and anti-inflammatory drugs at 99.6%. The ad share is above that of seven of the eight other subcategories and below that of one.