Serums, ampoules
The “Serums, ampoules” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Serums, ampoules – shopping list additions
8 000in Sep '25–Aug '26
↑ 174.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/6
of 6 subcategoriesOrganic additions
40.7%
Ads 40.7% | Leaflets 18.5%1. “Serums, ampoules” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Serums, ampoules | Cleansers and make up removers | Facial creams | Facials toners | Face masks, sheet masks | Cleansing strips |
|---|---|---|---|---|---|---|
| Sep '25 | 181 | 3211 | 1440 | 437 | 357 | 348 |
| Oct '25 | 186 | 3404 | 1560 | 442 | 469 | 308 |
| Nov '25 | 271 | 3847 | 1611 | 454 | 585 | 327 |
| Dec '25 | 421 | 3766 | 1639 | 386 | 552 | 331 |
| Jan '26 | 473 | 4282 | 2480 | 475 | 874 | 382 |
| Feb '26 | 308 | 3197 | 1634 | 377 | 572 | 353 |
| Mar '26 | 315 | 3456 | 1740 | 445 | 643 | 395 |
| Apr '26 | 3633 | 3561 | 3807 | 490 | 551 | 324 |
| May '26 | 532 | 3569 | 2841 | 555 | 654 | 337 |
| Jun '26 | 449 | 6011 | 2099 | 777 | 760 | 645 |
| Jul '26 | 638 | 9265 | 3175 | 1136 | 1378 | 931 |
| Aug '26 | 593 | 8452 | 7471 | 4809 | 1482 | 1003 |
Serums, ampoules – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Serums, ampoules – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 89 |
| Feb | 64 |
| Mar | 64 |
| Apr | 428 |
| May | 88 |
| Jun | 73 |
| Jul | 98 |
| Aug | 88 |
| Sep | 40 |
| Oct | 42 |
| Nov | 55 |
| Dec | 71 |
Serums, ampoules increased year over year, but its comparative pace is unavailable: it recorded 826 additions in the one-month reporting window ending August 2026. That total accompanied 174.3% year-over-year growth. The growth pace cannot be compared with the other subcategories because the supplied comparative growth fields are absent.
2. How do Poles plan to buy in the “Serums, ampoules” subcategory?
SourcesSerums, ampoules – source mix
| Sources | Value |
|---|---|
| From leaflets | 1483 |
| From ads | 3258 |
| Organic | 3259 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Serums, ampoules | 18.54 | 40.72 | 40.74 |
| Cleansers and make up removers | 7.6 | 0.01 | 92.39 |
| Facial creams | 6.33 | 20.64 | 73.03 |
| Facials toners | 0.59 | 32.41 | 67 |
| Face masks, sheet masks | 33.95 | 0.06 | 65.99 |
| Cleansing strips | 7.14 | 0 | 92.86 |
Serums, ampoules – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 7 | 0 | 174 |
| Oct '25 | 17 | 0 | 169 |
| Nov '25 | 79 | 0 | 192 |
| Dec '25 | 205 | 0 | 216 |
| Jan '26 | 231 | 1 | 241 |
| Feb '26 | 101 | 0 | 207 |
| Mar '26 | 107 | 0 | 208 |
| Apr '26 | 185 | 3238 | 210 |
| May '26 | 297 | 0 | 235 |
| Jun '26 | 93 | 4 | 352 |
| Jul '26 | 88 | 7 | 543 |
| Aug '26 | 73 | 8 | 512 |
Brands from the “Serums, ampoules” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Ava | 3 | 3257 | 11 |
| Eveline | 386 | 0 | 237 |
| Bielenda | 102 | 0 | 374 |
| Isana | 65 | 0 | 232 |
| Ziaja | 87 | 0 | 135 |
| Mixa | 18 | 0 | 61 |
| Basiclab | 15 | 1 | 55 |
| Perfecta | 36 | 0 | 18 |
| Bioliq | 3 | 0 | 26 |
| Resibo | 0 | 0 | 26 |
Organic sources are the largest contributor, while paid activity is unusually prominent: organic additions accounted for 40.7% of the reported-window split, compared with 40.7% from ads and 18.5% from leaflets. The organic share was below all five other subcategories, including Face masks, sheet masks at 66.0%, while the ad share was above all five, including Facial toners at 32.4%.
