Cleansers and make up removers
The “Cleansers and make up removers” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cleansers and make up removers – shopping list additions
56 021in Sep '25–Aug '26
↓ -26.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
92.4%
Ads 0% | Leaflets 7.6%1. “Cleansers and make up removers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cleansers and make up removers | Facial creams | Facials toners | Face masks, sheet masks | Serums, ampoules | Cleansing strips |
|---|---|---|---|---|---|---|
| Sep '25 | 3211 | 1440 | 437 | 357 | 181 | 348 |
| Oct '25 | 3404 | 1560 | 442 | 469 | 186 | 308 |
| Nov '25 | 3847 | 1611 | 454 | 585 | 271 | 327 |
| Dec '25 | 3766 | 1639 | 386 | 552 | 421 | 331 |
| Jan '26 | 4282 | 2480 | 475 | 874 | 473 | 382 |
| Feb '26 | 3197 | 1634 | 377 | 572 | 308 | 353 |
| Mar '26 | 3456 | 1740 | 445 | 643 | 315 | 395 |
| Apr '26 | 3561 | 3807 | 490 | 551 | 3633 | 324 |
| May '26 | 3569 | 2841 | 555 | 654 | 532 | 337 |
| Jun '26 | 6011 | 2099 | 777 | 760 | 449 | 645 |
| Jul '26 | 9265 | 3175 | 1136 | 1378 | 638 | 931 |
| Aug '26 | 8452 | 7471 | 4809 | 1482 | 593 | 1003 |
Cleansers and make up removers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cleansers and make up removers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 102 |
| Feb | 82 |
| Mar | 89 |
| Apr | 95 |
| May | 93 |
| Jun | 117 |
| Jul | 150 |
| Aug | 110 |
| Sep | 90 |
| Oct | 86 |
| Nov | 93 |
| Dec | 94 |
Cleansers and make up removers is declining, with no supplied pace comparison: over the 12 months ending August 2026, the subcategory recorded 56,021 additions, with a year-over-year decline of 26.3%. The pace cannot be compared with the other subcategories because no precomputed comparison is supplied.
2. How do Poles plan to buy in the “Cleansers and make up removers” subcategory?
SourcesCleansers and make up removers – source mix
| Sources | Value |
|---|---|
| From leaflets | 4260 |
| From ads | 8 |
| Organic | 51753 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cleansers and make up removers | 7.6 | 0.01 | 92.39 |
| Facial creams | 6.33 | 20.64 | 73.03 |
| Facials toners | 0.59 | 32.41 | 67 |
| Face masks, sheet masks | 33.95 | 0.06 | 65.99 |
| Serums, ampoules | 18.54 | 40.72 | 40.74 |
| Cleansing strips | 7.14 | 0 | 92.86 |
Cleansers and make up removers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 30 | 0 | 3181 |
| Oct '25 | 157 | 0 | 3247 |
| Nov '25 | 407 | 1 | 3439 |
| Dec '25 | 359 | 0 | 3407 |
| Jan '26 | 818 | 4 | 3460 |
| Feb '26 | 348 | 1 | 2848 |
| Mar '26 | 444 | 0 | 3012 |
| Apr '26 | 299 | 0 | 3262 |
| May '26 | 352 | 0 | 3217 |
| Jun '26 | 337 | 0 | 5674 |
| Jul '26 | 511 | 1 | 8753 |
| Aug '26 | 198 | 1 | 8253 |
Brands from the “Cleansers and make up removers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Garnier | 1412 | 0 | 1054 |
| Nivea | 578 | 0 | 634 |
| Ziaja | 196 | 4 | 692 |
| Eveline | 274 | 0 | 349 |
| Cien | 209 | 0 | 237 |
| Tołpa | 102 | 1 | 209 |
| Isana | 68 | 0 | 119 |
| Cerave | 52 | 0 | 72 |
| Bioderma | 2 | 0 | 83 |
| Resibo | 6 | 0 | 46 |
Organic additions dominate and advertising is barely used: over the 12 months ending August 2026, organic additions represented 92.4%, ads 0.0%, and leaflets 7.6% of the subcategory's volume; the advertising channel delivered just 8 additions. The organic share was higher than in four of the five other subcategories and lower than in one, with the nearest higher share in the subcategory Cleansing strips; the ad channel was below most of the other subcategories.
