Facial creams
The “Facial creams” subcategory includes 26 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Facial creams – shopping list additions
31 497in Sep '25–Aug '26
↑ 57.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
73%
Ads 20.6% | Leaflets 6.3%1. “Facial creams” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Facial creams | Cleansers and make up removers | Facials toners | Face masks, sheet masks | Serums, ampoules | Cleansing strips |
|---|---|---|---|---|---|---|
| Sep '25 | 1440 | 3211 | 437 | 357 | 181 | 348 |
| Oct '25 | 1560 | 3404 | 442 | 469 | 186 | 308 |
| Nov '25 | 1611 | 3847 | 454 | 585 | 271 | 327 |
| Dec '25 | 1639 | 3766 | 386 | 552 | 421 | 331 |
| Jan '26 | 2480 | 4282 | 475 | 874 | 473 | 382 |
| Feb '26 | 1634 | 3197 | 377 | 572 | 308 | 353 |
| Mar '26 | 1740 | 3456 | 445 | 643 | 315 | 395 |
| Apr '26 | 3807 | 3561 | 490 | 551 | 3633 | 324 |
| May '26 | 2841 | 3569 | 555 | 654 | 532 | 337 |
| Jun '26 | 2099 | 6011 | 777 | 760 | 449 | 645 |
| Jul '26 | 3175 | 9265 | 1136 | 1378 | 638 | 931 |
| Aug '26 | 7471 | 8452 | 4809 | 1482 | 593 | 1003 |
Facial creams – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Facial creams – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 100 |
| Feb | 73 |
| Mar | 75 |
| Apr | 125 |
| May | 106 |
| Jun | 91 |
| Jul | 118 |
| Aug | 216 |
| Sep | 67 |
| Oct | 74 |
| Nov | 79 |
| Dec | 75 |
Facial creams are growing, but their pace relative to other subcategories cannot be established: over 12 months, the subcategory recorded 31,497 additions, with 57.5% year-over-year growth. The supplied data does not include a precomputed comparison of its growth rate with the other subcategories.
2. How do Poles plan to buy in the “Facial creams” subcategory?
SourcesFacial creams – source mix
| Sources | Value |
|---|---|
| From leaflets | 1995 |
| From ads | 6502 |
| Organic | 23000 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Facial creams | 6.33 | 20.64 | 73.03 |
| Cleansers and make up removers | 7.6 | 0.01 | 92.39 |
| Facials toners | 0.59 | 32.41 | 67 |
| Face masks, sheet masks | 33.95 | 0.06 | 65.99 |
| Serums, ampoules | 18.54 | 40.72 | 40.74 |
| Cleansing strips | 7.14 | 0 | 92.86 |
Facial creams – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 8 | 0 | 1432 |
| Oct '25 | 5 | 2 | 1553 |
| Nov '25 | 5 | 0 | 1606 |
| Dec '25 | 10 | 0 | 1629 |
| Jan '26 | 507 | 1 | 1972 |
| Feb '26 | 173 | 1 | 1460 |
| Mar '26 | 287 | 0 | 1453 |
| Apr '26 | 285 | 2069 | 1453 |
| May '26 | 539 | 789 | 1513 |
| Jun '26 | 53 | 2 | 2044 |
| Jul '26 | 53 | 8 | 3114 |
| Aug '26 | 70 | 3630 | 3771 |
Brands from the “Facial creams” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Ava | 0 | 6625 | 100 |
| Nivea | 995 | 0 | 206 |
| Eveline | 548 | 0 | 99 |
| Ziaja | 70 | 0 | 309 |
| Bielenda | 141 | 0 | 157 |
| Lirene | 208 | 0 | 20 |
| Cien | 150 | 0 | 34 |
| Vichy | 54 | 1 | 121 |
| AA | 63 | 0 | 104 |
| Resibo | 23 | 0 | 67 |
Organic is the dominant source, while advertising is underused relative to most other subcategories: over the 12-month window, the source split was 73.0% organic, 20.6% ads, and 6.3% leaflets. The organic share was higher than in three of the five other subcategories, including Facials toners at 67.0%, and lower than in two, including Cleansers and make up removers at 92.4%. The advertising share was lower than in three of the five other subcategories.
