Tissues
The “Tissues” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Tissues – shopping list additions
8 138in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
30.6%
Ads 0% | Leaflets 69.4%1. “Tissues” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Tissues | Toilet paper | Paper towels |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 16 | 0 |
| May '26 | 0 | 2 | 0 |
| Jun '26 | 442 | 1419 | 754 |
| Jul '26 | 1775 | 6953 | 6246 |
| Aug '26 | 2649 | 9262 | 5112 |
| Sep '26 | 3272 | 8957 | 5484 |
Tissues – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Tissues – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 65 |
| Jul | 262 |
| Aug | 391 |
| Sep | 482 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Tissues: 8 138 additions in the period, 0% YoY. Ranked 3 of 3 subcategories in the category.
2. How do Poles plan to buy in the “Tissues” subcategory?
SourcesTissues – source mix
| Sources | Value |
|---|---|
| From leaflets | 5648 |
| From ads | 0 |
| Organic | 2490 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Tissues | 69.4 | 0 | 30.6 |
| Toilet paper | 69.44 | 11.24 | 19.32 |
| Paper towels | 65.66 | 15.46 | 18.88 |
Tissues – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 411 | 0 | 31 |
| Jul '26 | 1493 | 0 | 282 |
| Aug '26 | 1658 | 0 | 991 |
| Sep '26 | 2086 | 0 | 1186 |
Brands from the “Tissues” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Queen | 2532 | 0 | 569 |
| Cien | 331 | 0 | 1 |
| Floralys | 134 | 0 | 0 |
| Velvet | 103 | 0 | 20 |
| Foxy | 101 | 0 | 5 |
| Regina | 64 | 0 | 2 |
| Mola | 36 | 0 | 0 |
| Kleenex | 6 | 0 | 1 |
| Alouette | 0 | 0 | 0 |
Source mix: organic 30.6%, from ads 0%, from leaflets 69.4%.
