Air fresheners
The “Air fresheners” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Air fresheners – shopping list additions
2 104in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
7/8
of 8 subcategoriesOrganic additions
16.2%
Ads 0% | Leaflets 83.8%1. “Air fresheners” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Air fresheners | Toilet paper, paper towels, and tissues | Cleaning agents | Laundry detergents and fabric softeners | Cleaning accessories | Toilet cleaners | Trash bags | Light bulbs |
|---|---|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 16 | 0 | 0 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 71 | 2615 | 1819 | 943 | 673 | 312 | 155 | 8 |
| Jul '26 | 641 | 14974 | 12007 | 8797 | 1996 | 2272 | 1235 | 89 |
| Aug '26 | 717 | 17023 | 12493 | 7971 | 2148 | 1867 | 1621 | 80 |
| Sep '26 | 675 | 17713 | 16449 | 13132 | 2409 | 2643 | 2310 | 433 |
Air fresheners – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Air fresheners – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 40 |
| Jul | 366 |
| Aug | 409 |
| Sep | 385 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Air fresheners: 2 104 additions in the period, 0% YoY. Ranked 7 of 8 subcategories in the category.
2. How do Poles plan to buy in the “Air fresheners” subcategory?
SourcesAir fresheners – source mix
| Sources | Value |
|---|---|
| From leaflets | 1763 |
| From ads | 0 |
| Organic | 341 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Air fresheners | 83.79 | 0 | 16.21 |
| Toilet paper, paper towels, and tissues | 68.17 | 10.91 | 20.92 |
| Cleaning agents | 79.2 | 2.7 | 18.1 |
| Laundry detergents and fabric softeners | 76.44 | 7.1 | 16.46 |
| Cleaning accessories | 83.53 | 0 | 16.47 |
| Toilet cleaners | 82.44 | 0 | 17.56 |
| Trash bags | 76.98 | 0 | 23.02 |
| Light bulbs | 80 | 0 | 20 |
Air fresheners – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 71 | 0 | 0 |
| Jul '26 | 611 | 0 | 30 |
| Aug '26 | 548 | 0 | 169 |
| Sep '26 | 533 | 0 | 142 |
Brands from the “Air fresheners” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Air Wick | 2009 | 0 | 345 |
| Aril | 835 | 0 | 75 |
| Ambi Pur | 389 | 0 | 62 |
| Glade | 130 | 0 | 2 |
| Brait | 10 | 0 | 3 |
| W5 | 0 | 0 | 0 |
Source mix: organic 16.2%, from ads 0%, from leaflets 83.8%.
