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Perwoll

Liquids and gels for laundry
to receive information about changes in the popularity of this brand.

Perwoll leads the Liquids and gels for laundry category with a 40.32% share over the last four weeks (12 brands compared).

Its monthly share for September 2026 was 39.14%, compared with 3.64% the month before.

Its highest monthly share in the period shown, 86.52%, came in June 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Liquids and gels for laundry
MarkaUdział procentowy
Perwoll40.32%
Coccolino31.21%
Ariel16.15%
Woolite8.51%
Lenor2.02%
Wirek0.76%
Lovela0.55%
Sofin0.44%
Perlux0.05%
Dosia0.00%
Jelp0.00%
Dalli0.00%

Brand Perwoll percentage share in the category Liquids and gels for laundry in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
40.32%Perwoll
ALL BRANDS
Historical market share of brands in the Liquids and gels for laundry category (monthly)
MonthCoccolinoDosiaJelpLenorLovelaPerluxPerwollSofinWirekWooliteDalliAriel
October 20240.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
November 20240.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
December 20240.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
January 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
February 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
March 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
April 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
May 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
June 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
July 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
August 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
September 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
October 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
November 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
December 20250.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
January 20260.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
February 20260.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
March 20260.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
April 20260.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
May 20260.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
June 20264.49%0.00%0.00%0.00%0.00%1.12%86.52%0.00%0.00%7.87%0.00%0.00%
July 202645.66%0.00%0.00%0.50%0.88%0.50%31.57%0.13%0.25%17.74%0.00%2.77%
August 202616.72%0.00%0.00%37.02%0.96%0.00%3.64%0.00%0.31%8.17%0.00%33.18%
September 202614.42%0.00%0.06%15.71%0.67%0.06%39.14%0.86%0.74%12.88%0.00%15.46%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Liquids and gels for laundry category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Perwoll from the Liquids and gels for laundry category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
No time-to-store data for this brand.
Brand Loyalty Index (BLI) marki w kategorii Liquids and gels for laundry (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:000.00%
2024-11-01T00:00:000.00%
2024-12-01T00:00:000.00%
2025-01-01T00:00:000.00%
2025-02-01T00:00:000.00%
2025-03-01T00:00:000.00%
2025-04-01T00:00:000.00%
2025-05-01T00:00:000.00%
2025-06-01T00:00:000.00%
2025-07-01T00:00:000.00%
2025-08-01T00:00:000.00%
2025-09-01T00:00:000.00%
2025-10-01T00:00:000.00%
2025-11-01T00:00:000.00%
2025-12-01T00:00:000.00%
2026-01-01T00:00:000.00%
2026-02-01T00:00:000.00%
2026-03-01T00:00:000.00%
2026-04-01T00:00:000.00%
2026-05-01T00:00:000.00%
2026-06-01T00:00:0045.41%
2026-07-01T00:00:0039.20%
2026-08-01T00:00:0091.41%
2026-09-01T00:00:0038.77%
38.80%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Liquids and gels for laundry added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Liquids and gels for laundry (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:0000
2024-11-01T00:00:0000
2024-12-01T00:00:0000
2025-01-01T00:00:0000
2025-02-01T00:00:0000
2025-03-01T00:00:0000
2025-04-01T00:00:0000
2025-05-01T00:00:0000
2025-06-01T00:00:0000
2025-07-01T00:00:0000
2025-08-01T00:00:0000
2025-09-01T00:00:0000
2025-10-01T00:00:0000
2025-11-01T00:00:0000
2025-12-01T00:00:0000
2026-01-01T00:00:0000
2026-02-01T00:00:0000
2026-03-01T00:00:0000
2026-04-01T00:00:0000
2026-05-01T00:00:0000
2026-06-01T00:00:0089196
2026-07-01T00:00:007952028
2026-08-01T00:00:0026072852
2026-09-01T00:00:0016304204

Additions of a product from category Liquids and gels for laundry

Absolute data on adding products from category Liquids and gels for laundry with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Liquids and gels for laundry
Number of additions Liquids and gels for laundry with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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