The brand Fairy belongs to the Dishwashing liquids category.
Fairy holds a 49.30% market share in the Dishwashing liquids category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Fairy
Dishwashing liquids
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Fairy from the Dishwashing liquids category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase55.6 h
Dishwashing liquids
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Toilet blocks and hangers
Dishwashing liquids
Toilet cleaning liquids and gels
Fabric softeners and fragrances
Window cleaners
Laundry capsules
Dishwasher tablets
55.2 h
55.6 h
56 h
59.2 h
60.1 h
61.2 h
62.4 h
Median of the Household chemicals category: 64.5 h
Washing machine and dishwasher cleaners
Air fresheners
Universal detergents, liquids and sprays
Powdered laundry detergents
Liquids and gels for laundry
Floor cleaners
Stain removers and bleaches
66.6 h
71.6 h
75.6 h
76.3 h
76.5 h
77.6 h
88.5 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 2.58% |
| 2024-10-01T00:00:00 | 5.17% |
| 2024-11-01T00:00:00 | 5.64% |
| 2024-12-01T00:00:00 | 4.91% |
| 2025-01-01T00:00:00 | 6.55% |
| 2025-02-01T00:00:00 | 4.62% |
| 2025-03-01T00:00:00 | 4.16% |
| 2025-04-01T00:00:00 | 3.63% |
| 2025-05-01T00:00:00 | 4.07% |
| 2025-06-01T00:00:00 | 5.88% |
| 2025-07-01T00:00:00 | 3.72% |
| 2025-08-01T00:00:00 | 3.45% |
| 2025-09-01T00:00:00 | 4.28% |
| 2025-10-01T00:00:00 | 4.74% |
| 2025-11-01T00:00:00 | 8.71% |
| 2025-12-01T00:00:00 | 9.04% |
| 2026-01-01T00:00:00 | 9.26% |
| 2026-02-01T00:00:00 | 13.70% |
| 2026-03-01T00:00:00 | 8.19% |
| 2026-04-01T00:00:00 | 14.02% |
| 2026-05-01T00:00:00 | 10.63% |
| 2026-06-01T00:00:00 | 8.27% |
| 2026-07-01T00:00:00 | 8.31% |
| 2026-08-01T00:00:00 | 7.31% |
4.70%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Dishwashing liquids with the brandAll additions Dishwashing liquids
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 362 | 14047 |
| 2024-10-01T00:00:00 | 794 | 15359 |
| 2024-11-01T00:00:00 | 913 | 16179 |
| 2024-12-01T00:00:00 | 859 | 17478 |
| 2025-01-01T00:00:00 | 1129 | 17240 |
| 2025-02-01T00:00:00 | 657 | 14229 |
| 2025-03-01T00:00:00 | 636 | 15295 |
| 2025-04-01T00:00:00 | 565 | 15549 |
| 2025-05-01T00:00:00 | 655 | 16082 |
| 2025-06-01T00:00:00 | 934 | 15874 |
| 2025-07-01T00:00:00 | 581 | 15598 |
| 2025-08-01T00:00:00 | 547 | 15855 |
| 2025-09-01T00:00:00 | 599 | 13995 |
| 2025-10-01T00:00:00 | 713 | 15034 |
| 2025-11-01T00:00:00 | 1358 | 15583 |
| 2025-12-01T00:00:00 | 1595 | 17649 |
| 2026-01-01T00:00:00 | 1614 | 17433 |
| 2026-02-01T00:00:00 | 2091 | 15262 |
| 2026-03-01T00:00:00 | 1236 | 15093 |
| 2026-04-01T00:00:00 | 2235 | 15946 |
| 2026-05-01T00:00:00 | 1560 | 14675 |
| 2026-06-01T00:00:00 | 2047 | 24760 |
| 2026-07-01T00:00:00 | 3152 | 37953 |
| 2026-08-01T00:00:00 | 2800 | 38305 |
Additions of a product from category Dishwashing liquids
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Dishwashing liquidsNumber of additions Dishwashing liquids with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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