Floor cleaners
The “Floor cleaners” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Floor cleaners – shopping list additions
49 233in Sep '25–Aug '26
↑ 15.8% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
97.8%
Ads 0% | Leaflets 2.1%1. “Floor cleaners” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Floor cleaners | Dishwashing liquids | Dishwasher tablets | Washing machine and dishwasher cleaners | Window cleaners | Universal detergents, liquids and sprays |
|---|---|---|---|---|---|---|
| Sep '25 | 3035 | 13995 | 13874 | 8690 | 5534 | 3780 |
| Oct '25 | 3209 | 15034 | 13318 | 9141 | 5867 | 4418 |
| Nov '25 | 3295 | 15583 | 12940 | 9415 | 5922 | 4326 |
| Dec '25 | 3709 | 17649 | 14194 | 10169 | 7039 | 9088 |
| Jan '26 | 3964 | 17433 | 20604 | 11275 | 6106 | 6181 |
| Feb '26 | 3406 | 15262 | 14676 | 8826 | 5589 | 5632 |
| Mar '26 | 3444 | 15093 | 22488 | 9277 | 7756 | 12594 |
| Apr '26 | 3171 | 15946 | 15053 | 9024 | 6112 | 5233 |
| May '26 | 3170 | 14675 | 16830 | 8152 | 5983 | 5528 |
| Jun '26 | 4787 | 24760 | 34633 | 14388 | 9276 | 8318 |
| Jul '26 | 7013 | 37953 | 18299 | 21905 | 13951 | 12702 |
| Aug '26 | 7030 | 38305 | 18612 | 23710 | 14748 | 12574 |
Floor cleaners – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Floor cleaners – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 102 |
| Feb | 87 |
| Mar | 94 |
| Apr | 89 |
| May | 88 |
| Jun | 105 |
| Jul | 134 |
| Aug | 135 |
| Sep | 89 |
| Oct | 86 |
| Nov | 91 |
| Dec | 99 |
Floor cleaners grew, but their standing against other subcategories cannot be established: over the 12-month window, the subcategory recorded 49,233 additions at 15.8% year over year. The supplied growth comparison with the other subcategories is unavailable, so its relative pace cannot be assessed.
2. How do Poles plan to buy in the “Floor cleaners” subcategory?
SourcesFloor cleaners – source mix
| Sources | Value |
|---|---|
| From leaflets | 1056 |
| From ads | 3 |
| Organic | 48174 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Floor cleaners | 2.14 | 0.01 | 97.85 |
| Dishwashing liquids | 5.67 | 0.79 | 93.54 |
| Dishwasher tablets | 7.2 | 25.7 | 67.1 |
| Washing machine and dishwasher cleaners | 2.17 | 0.01 | 97.82 |
| Window cleaners | 3.82 | 0.03 | 96.15 |
| Universal detergents, liquids and sprays | 13.78 | 11.5 | 74.72 |
Floor cleaners – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 7 | 0 | 3028 |
| Oct '25 | 10 | 0 | 3199 |
| Nov '25 | 120 | 2 | 3173 |
| Dec '25 | 94 | 0 | 3615 |
| Jan '26 | 66 | 0 | 3898 |
| Feb '26 | 121 | 0 | 3285 |
| Mar '26 | 180 | 1 | 3263 |
| Apr '26 | 31 | 0 | 3140 |
| May '26 | 130 | 0 | 3040 |
| Jun '26 | 100 | 0 | 4687 |
| Jul '26 | 173 | 0 | 6840 |
| Aug '26 | 24 | 0 | 7006 |
Brands from the “Floor cleaners” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Sidolux | 1294 | 0 | 812 |
| Ajax | 51 | 0 | 1615 |
| Pronto | 366 | 0 | 446 |
| W5 | 3 | 0 | 94 |
| Frosch | 0 | 0 | 38 |
| Cif | 2 | 0 | 32 |
| Cler | 18 | 0 | 4 |
Organic demand dominates while advertising is unused: 97.9% of additions were organic, 3 additions came from ads (0.0%) and 2.1% came from leaflets over the 12-month window. The organic share was higher than in all five other subcategories, including subcategory Washing machine and dishwasher cleaners at 97.8%. The ad share was lower than in four other subcategories and equal to that in one, leaving advertising underused relative to the other subcategories.
