Dishwashing liquids
The “Dishwashing liquids” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dishwashing liquids – shopping list additions
241 688in Sep '25–Aug '26
↑ 28% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
93.5%
Ads 0.8% | Leaflets 5.7%1. “Dishwashing liquids” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dishwashing liquids | Dishwasher tablets | Washing machine and dishwasher cleaners | Window cleaners | Universal detergents, liquids and sprays | Floor cleaners |
|---|---|---|---|---|---|---|
| Sep '25 | 13995 | 13874 | 8690 | 5534 | 3780 | 3035 |
| Oct '25 | 15034 | 13318 | 9141 | 5867 | 4418 | 3209 |
| Nov '25 | 15583 | 12940 | 9415 | 5922 | 4326 | 3295 |
| Dec '25 | 17649 | 14194 | 10169 | 7039 | 9088 | 3709 |
| Jan '26 | 17433 | 20604 | 11275 | 6106 | 6181 | 3964 |
| Feb '26 | 15262 | 14676 | 8826 | 5589 | 5632 | 3406 |
| Mar '26 | 15093 | 22488 | 9277 | 7756 | 12594 | 3444 |
| Apr '26 | 15946 | 15053 | 9024 | 6112 | 5233 | 3171 |
| May '26 | 14675 | 16830 | 8152 | 5983 | 5528 | 3170 |
| Jun '26 | 24760 | 34633 | 14388 | 9276 | 8318 | 4787 |
| Jul '26 | 37953 | 18299 | 21905 | 13951 | 12702 | 7013 |
| Aug '26 | 38305 | 18612 | 23710 | 14748 | 12574 | 7030 |
Dishwashing liquids – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dishwashing liquids – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 97 |
| Feb | 82 |
| Mar | 85 |
| Apr | 88 |
| May | 86 |
| Jun | 113 |
| Jul | 149 |
| Aug | 151 |
| Sep | 78 |
| Oct | 85 |
| Nov | 89 |
| Dec | 98 |
Dishwashing liquids grew over the 12-month window, but its pace cannot be compared with the other subcategories: over the window, it recorded 241,688 additions, with 28.0% year-over-year growth. The supplied data does not provide a precomputed comparison of this growth against the other subcategories.
2. How do Poles plan to buy in the “Dishwashing liquids” subcategory?
SourcesDishwashing liquids – source mix
| Sources | Value |
|---|---|
| From leaflets | 13705 |
| From ads | 1909 |
| Organic | 226074 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dishwashing liquids | 5.67 | 0.79 | 93.54 |
| Dishwasher tablets | 7.2 | 25.7 | 67.1 |
| Washing machine and dishwasher cleaners | 2.17 | 0.01 | 97.82 |
| Window cleaners | 3.82 | 0.03 | 96.15 |
| Universal detergents, liquids and sprays | 13.78 | 11.5 | 74.72 |
| Floor cleaners | 2.14 | 0.01 | 97.85 |
Dishwashing liquids – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 313 | 2 | 13680 |
| Oct '25 | 327 | 4 | 14703 |
| Nov '25 | 1026 | 2 | 14555 |
| Dec '25 | 1234 | 3 | 16412 |
| Jan '26 | 1294 | 4 | 16135 |
| Feb '26 | 1746 | 1 | 13515 |
| Mar '26 | 982 | 0 | 14111 |
| Apr '26 | 1020 | 936 | 13990 |
| May '26 | 1380 | 0 | 13295 |
| Jun '26 | 1503 | 3 | 23254 |
| Jul '26 | 1520 | 622 | 35811 |
| Aug '26 | 1360 | 332 | 36613 |
Brands from the “Dishwashing liquids” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Fairy | 7780 | 1065 | 3237 |
| Ludwik | 3439 | 805 | 1516 |
| Pur | 818 | 0 | 761 |
| Kraft | 531 | 0 | 298 |
| Frosch | 203 | 2 | 167 |
| W5 | 96 | 0 | 264 |
| Biały Jeleń | 0 | 0 | 12 |
| Lucek | 2 | 0 | 4 |
| Giguś | 0 | 0 | 0 |
| Morning Fresh | 0 | 0 | 0 |
Organic additions dominate, while ads have a higher share than in four of five other subcategories: across the 12-month window, organic additions accounted for 93.5%, leaflets for 5.7%, and ads for 0.8%. The organic share was higher than in two other subcategories and lower than in three, including Window cleaners at 96.2% and Universal detergents, liquids and sprays at 74.7%. The ad share was higher than in four other subcategories and lower than in two, so paid activity has a comparatively larger role here than in most of the other subcategories.
