Frozen pizzas
The “Frozen pizzas” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen pizzas – shopping list additions
387in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
25.1%
Ads 0% | Leaflets 74.9%1. “Frozen pizzas” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen pizzas | Ice cream | Frozen meals | Frozen vegetables and fruits | Frozen fries, potatoes | Frozen fish |
|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 1 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 1 | 9395 | 1761 | 1180 | 2 | 11 |
| Jul '26 | 51 | 38854 | 10967 | 4975 | 306 | 34 |
| Aug '26 | 106 | 29944 | 11425 | 4364 | 183 | 90 |
| Sep '26 | 229 | 15547 | 17911 | 6877 | 239 | 319 |
Frozen pizzas – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen pizzas – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 3 |
| Jul | 158 |
| Aug | 329 |
| Sep | 710 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Frozen pizzas: 387 additions in the period, 0% YoY. Ranked 6 of 6 subcategories in the category.
2. How do Poles plan to buy in the “Frozen pizzas” subcategory?
SourcesFrozen pizzas – source mix
| Sources | Value |
|---|---|
| From leaflets | 290 |
| From ads | 0 |
| Organic | 97 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen pizzas | 74.94 | 0 | 25.06 |
| Ice cream | 61.2 | 26.16 | 12.64 |
| Frozen meals | 74.18 | 4.16 | 21.66 |
| Frozen vegetables and fruits | 58.65 | 29.31 | 12.04 |
| Frozen fries, potatoes | 93.56 | 0 | 6.44 |
| Frozen fish | 78.63 | 0 | 21.37 |
Frozen pizzas – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 0 | 0 | 1 |
| Jul '26 | 43 | 0 | 8 |
| Aug '26 | 77 | 0 | 29 |
| Sep '26 | 170 | 0 | 59 |
Brands from the “Frozen pizzas” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Guseppe | 1329 | 0 | 2150 |
| Donatello | 1896 | 0 | 175 |
| Feliciana | 562 | 0 | 942 |
| Rigga | 162 | 0 | 46 |
| Trattoria Alfredo | 142 | 0 | 15 |
| Proste Historie | 131 | 0 | 10 |
| Italiamo | 69 | 0 | 0 |
| Papa Luigi | 57 | 0 | 3 |
| Premieur | 8 | 0 | 0 |
| Ristorante | 0 | 0 | 1 |
Source mix: organic 25.1%, from ads 0%, from leaflets 74.9%.
