Frozen fish
The “Frozen fish” subcategory includes 3 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen fish – shopping list additions
37 636in Sep '25–Aug '26
↑ 9.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/7
of 7 subcategoriesOrganic additions
49.2%
Ads 40.6% | Leaflets 10.2%1. “Frozen fish” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen fish | Frozen vegetables and fruits | Ice cream | Frozen French fries and potato products | Frozen pizzas and buns | Frozen meals | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Sep '25 | 2163 | 37853 | 16305 | 1565 | 2171 | 1272 | 750 |
| Oct '25 | 2542 | 51032 | 10945 | 4333 | 2331 | 1696 | 1219 |
| Nov '25 | 3062 | 55500 | 10337 | 2241 | 2211 | 2193 | 144 |
| Dec '25 | 4628 | 59083 | 13056 | 2626 | 1886 | 1647 | 361 |
| Jan '26 | 3434 | 80271 | 13796 | 3483 | 3430 | 2913 | 3123 |
| Feb '26 | 3548 | 70109 | 13190 | 3684 | 3717 | 2526 | 278 |
| Mar '26 | 3227 | 68402 | 25849 | 15555 | 2303 | 3482 | 224 |
| Apr '26 | 2500 | 60848 | 45287 | 3007 | 2333 | 2607 | 426 |
| May '26 | 2116 | 49090 | 56864 | 2483 | 2135 | 2267 | 385 |
| Jun '26 | 3075 | 70264 | 124351 | 5201 | 3096 | 2879 | 547 |
| Jul '26 | 3780 | 92879 | 148128 | 7714 | 4441 | 2262 | 519 |
| Aug '26 | 3561 | 93477 | 132204 | 4716 | 3991 | 2315 | 370 |
Frozen fish – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen fish – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 116 |
| Feb | 111 |
| Mar | 120 |
| Apr | 87 |
| May | 81 |
| Jun | 90 |
| Jul | 100 |
| Aug | 92 |
| Sep | 79 |
| Oct | 87 |
| Nov | 97 |
| Dec | 141 |
Frozen fish grew year over year, but its pace cannot be compared with other subcategories: over the 12-month window, it recorded 37,636 additions, with 9.4% year-over-year growth. Year-over-year pace cannot be compared with other subcategories because no comparative metric is supplied.
2. How do Poles plan to buy in the “Frozen fish” subcategory?
SourcesFrozen fish – source mix
| Sources | Value |
|---|---|
| From leaflets | 3836 |
| From ads | 15279 |
| Organic | 18521 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen fish | 10.19 | 40.6 | 49.21 |
| Frozen vegetables and fruits | 7.46 | 14.19 | 78.35 |
| Ice cream | 23.55 | 11.89 | 64.56 |
| Frozen French fries and potato products | 29.92 | 32.23 | 37.85 |
| Frozen pizzas and buns | 15.65 | 15.28 | 69.07 |
| Frozen meals | 14.98 | 15.15 | 69.87 |
| Frozen bagguetes | 24.12 | 60.52 | 15.36 |
Frozen fish – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 46 | 1075 | 1042 |
| Oct '25 | 235 | 1088 | 1219 |
| Nov '25 | 606 | 1114 | 1342 |
| Dec '25 | 1008 | 898 | 2722 |
| Jan '26 | 171 | 1611 | 1652 |
| Feb '26 | 888 | 1238 | 1422 |
| Mar '26 | 392 | 1454 | 1381 |
| Apr '26 | 54 | 1359 | 1087 |
| May '26 | 75 | 1149 | 892 |
| Jun '26 | 121 | 1521 | 1433 |
| Jul '26 | 99 | 1410 | 2271 |
| Aug '26 | 141 | 1362 | 2058 |
Brands from the “Frozen fish” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Frosta | 7722 | 14951 | 3842 |
| Abramczyk | 4666 | 0 | 280 |
| Family Fish | 1786 | 0 | 14 |
Frozen fish is primarily organic, but unusually reliant on ads: over the 12-month window, organic additions accounted for 49.2%, ads for 40.6%, and leaflet additions for 10.2%. Its organic share was higher than in two of six other subcategories and lower than in four, with the nearest higher share in the subcategory Frozen pizzas and buns at 49.8% and the nearest lower share in the subcategory Frozen French fries and potato products at 37.9%. Ads accounted for a larger share than in five of six other subcategories, so paid impulse is more prominent in Frozen fish than in most other subcategories.
