Ice cream
The “Ice cream” subcategory includes 33 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ice cream – shopping list additions
610 312in Sep '25–Aug '26
↑ 121.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/7
of 7 subcategoriesOrganic additions
64.6%
Ads 11.9% | Leaflets 23.6%1. “Ice cream” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ice cream | Frozen vegetables and fruits | Frozen French fries and potato products | Frozen fish | Frozen pizzas and buns | Frozen meals | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Sep '25 | 16305 | 37853 | 1565 | 2163 | 2171 | 1272 | 750 |
| Oct '25 | 10945 | 51032 | 4333 | 2542 | 2331 | 1696 | 1219 |
| Nov '25 | 10337 | 55500 | 2241 | 3062 | 2211 | 2193 | 144 |
| Dec '25 | 13056 | 59083 | 2626 | 4628 | 1886 | 1647 | 361 |
| Jan '26 | 13796 | 80271 | 3483 | 3434 | 3430 | 2913 | 3123 |
| Feb '26 | 13190 | 70109 | 3684 | 3548 | 3717 | 2526 | 278 |
| Mar '26 | 25849 | 68402 | 15555 | 3227 | 2303 | 3482 | 224 |
| Apr '26 | 45287 | 60848 | 3007 | 2500 | 2333 | 2607 | 426 |
| May '26 | 56864 | 49090 | 2483 | 2116 | 2135 | 2267 | 385 |
| Jun '26 | 124351 | 70264 | 5201 | 3075 | 3096 | 2879 | 547 |
| Jul '26 | 148128 | 92879 | 7714 | 3780 | 4441 | 2262 | 519 |
| Aug '26 | 132204 | 93477 | 4716 | 3561 | 3991 | 2315 | 370 |
Ice cream – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ice cream – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 31 |
| Feb | 31 |
| Mar | 53 |
| Apr | 95 |
| May | 123 |
| Jun | 226 |
| Jul | 276 |
| Aug | 236 |
| Sep | 43 |
| Oct | 28 |
| Nov | 26 |
| Dec | 31 |
Ice cream increased year over year, but its pace cannot be ranked against the other subcategories: over the 12-month window, it recorded 610,312 additions. It grew by 121.4% year over year; a comparison of its pace with the other subcategories is not possible because the precomputed comparison is not supplied. Monthly volume rose from 16,305 additions in September 2025 to 132,204 additions in August 2026.
2. How do Poles plan to buy in the “Ice cream” subcategory?
SourcesIce cream – source mix
| Sources | Value |
|---|---|
| From leaflets | 143698 |
| From ads | 72559 |
| Organic | 394055 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ice cream | 23.55 | 11.89 | 64.56 |
| Frozen vegetables and fruits | 7.46 | 14.19 | 78.35 |
| Frozen French fries and potato products | 29.92 | 32.23 | 37.85 |
| Frozen fish | 10.19 | 40.6 | 49.21 |
| Frozen pizzas and buns | 15.65 | 15.28 | 69.07 |
| Frozen meals | 14.98 | 15.15 | 69.87 |
| Frozen bagguetes | 24.12 | 60.52 | 15.36 |
Ice cream – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 1546 | 3 | 14756 |
| Oct '25 | 1229 | 431 | 9285 |
| Nov '25 | 1748 | 863 | 7726 |
| Dec '25 | 2150 | 10 | 10896 |
| Jan '26 | 3323 | 1547 | 8926 |
| Feb '26 | 3778 | 4 | 9408 |
| Mar '26 | 8262 | 3881 | 13706 |
| Apr '26 | 16613 | 7045 | 21629 |
| May '26 | 21622 | 5301 | 29941 |
| Jun '26 | 26674 | 20121 | 77556 |
| Jul '26 | 30182 | 21757 | 96189 |
| Aug '26 | 26571 | 11596 | 94037 |
Brands from the “Ice cream” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Grycan | 7943 | 32894 | 8029 |
| Marletto | 31524 | 0 | 7790 |
| Manhattan | 4310 | 7565 | 2127 |
| Kaktus | 6466 | 1 | 6626 |
| Carte D'Or | 6250 | 3805 | 1585 |
| Big Milk | 5832 | 1804 | 2205 |
| Magnum | 3323 | 1955 | 4332 |
| Gelatelli | 5052 | 3 | 397 |
| Zielona Budka | 3645 | 516 | 1185 |
| Ben&Jerry's | 641 | 906 | 432 |
Organic additions dominate Ice cream's source split, while advertising is underused: in the 12-month window, organic additions accounted for 64.56%, ads for 11.89%, and leaflets for 23.55%. The organic share was below Frozen meals at 69.87% and above Frozen pizzas and buns at 49.81%; it was lower than in two and higher than in four of the six other subcategories. The ad share was lower than that of all six other subcategories, so paid exposure is underused relative to each comparison.
