Frozen meals
The “Frozen meals” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen meals – shopping list additions
28 059in Sep '25–Aug '26
↑ 49.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
6/7
of 7 subcategoriesOrganic additions
69.9%
Ads 15.2% | Leaflets 15%1. “Frozen meals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen meals | Frozen vegetables and fruits | Ice cream | Frozen French fries and potato products | Frozen fish | Frozen pizzas and buns | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Sep '25 | 1272 | 37853 | 16305 | 1565 | 2163 | 2171 | 750 |
| Oct '25 | 1696 | 51032 | 10945 | 4333 | 2542 | 2331 | 1219 |
| Nov '25 | 2193 | 55500 | 10337 | 2241 | 3062 | 2211 | 144 |
| Dec '25 | 1647 | 59083 | 13056 | 2626 | 4628 | 1886 | 361 |
| Jan '26 | 2913 | 80271 | 13796 | 3483 | 3434 | 3430 | 3123 |
| Feb '26 | 2526 | 70109 | 13190 | 3684 | 3548 | 3717 | 278 |
| Mar '26 | 3482 | 68402 | 25849 | 15555 | 3227 | 2303 | 224 |
| Apr '26 | 2607 | 60848 | 45287 | 3007 | 2500 | 2333 | 426 |
| May '26 | 2267 | 49090 | 56864 | 2483 | 2116 | 2135 | 385 |
| Jun '26 | 2879 | 70264 | 124351 | 5201 | 3075 | 3096 | 547 |
| Jul '26 | 2262 | 92879 | 148128 | 7714 | 3780 | 4441 | 519 |
| Aug '26 | 2315 | 93477 | 132204 | 4716 | 3561 | 3991 | 370 |
Frozen meals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen meals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 136 |
| Feb | 117 |
| Mar | 144 |
| Apr | 93 |
| May | 88 |
| Jun | 107 |
| Jul | 89 |
| Aug | 96 |
| Sep | 55 |
| Oct | 88 |
| Nov | 106 |
| Dec | 81 |
Frozen meals grew, but its pace versus other subcategories is unavailable: over 12 months, the subcategory recorded 28,059 additions. Its year-over-year growth was 49.4%. A comparison of that growth with other subcategories is unavailable because no precomputed cross-subcategory growth assessment is supplied.
2. How do Poles plan to buy in the “Frozen meals” subcategory?
SourcesFrozen meals – source mix
| Sources | Value |
|---|---|
| From leaflets | 4204 |
| From ads | 4252 |
| Organic | 19603 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen meals | 14.98 | 15.15 | 69.87 |
| Frozen vegetables and fruits | 7.46 | 14.19 | 78.35 |
| Ice cream | 23.55 | 11.89 | 64.56 |
| Frozen French fries and potato products | 29.92 | 32.23 | 37.85 |
| Frozen fish | 10.19 | 40.6 | 49.21 |
| Frozen pizzas and buns | 15.65 | 15.28 | 69.07 |
| Frozen bagguetes | 24.12 | 60.52 | 15.36 |
Frozen meals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 27 | 115 | 1130 |
| Oct '25 | 31 | 102 | 1563 |
| Nov '25 | 27 | 656 | 1510 |
| Dec '25 | 16 | 78 | 1553 |
| Jan '26 | 615 | 348 | 1950 |
| Feb '26 | 486 | 336 | 1704 |
| Mar '26 | 943 | 805 | 1734 |
| Apr '26 | 636 | 400 | 1571 |
| May '26 | 600 | 478 | 1189 |
| Jun '26 | 485 | 613 | 1781 |
| Jul '26 | 189 | 127 | 1946 |
| Aug '26 | 149 | 194 | 1972 |
Brands from the “Frozen meals” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Frosta | 1550 | 12731 | 855 |
| Hortex | 2915 | 3 | 1632 |
| Proste Historie | 935 | 0 | 358 |
| Culinea | 384 | 0 | 53 |
| Jawo | 108 | 0 | 257 |
| Aviko | 131 | 0 | 18 |
| Bonduelle | 9 | 0 | 36 |
Organic is the dominant source, while advertising is underused: over the same 12-month window, organic additions accounted for 69.87%, versus 15.15% from ads and 14.98% from leaflets. The organic share was higher than in five of the six other subcategories, including Ice cream at 64.56%, but lower than in Frozen vegetables and fruits at 78.35%. The advertising share was below that of four of the six other subcategories, so the channel was underused relative to most of the other subcategories.
