Kefirs, sour milk, buttermilk
The “Kefirs, sour milk, buttermilk” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Kefirs, sour milk, buttermilk – shopping list additions
471 055in Sep '25–Aug '26
↑ 82.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/6
of 6 subcategoriesOrganic additions
82.6%
Ads 13% | Leaflets 4.5%1. “Kefirs, sour milk, buttermilk” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Kefirs, sour milk, buttermilk | Plain and Greek yogurts | Skyr, quark | Drinkable yogurts and milk beverages | Flavored yogurts | High-protein yogurts and desserts |
|---|---|---|---|---|---|---|
| Sep '25 | 37317 | 45737 | 30637 | 11983 | 6343 | 503 |
| Oct '25 | 21564 | 52484 | 34999 | 13144 | 6520 | 2355 |
| Nov '25 | 40949 | 50818 | 32777 | 11690 | 6041 | 1500 |
| Dec '25 | 18900 | 53750 | 25144 | 8812 | 5812 | 3019 |
| Jan '26 | 26949 | 67879 | 47077 | 14809 | 7917 | 7060 |
| Feb '26 | 23410 | 73333 | 43412 | 14150 | 7442 | 5826 |
| Mar '26 | 24023 | 63296 | 43789 | 15061 | 7097 | 4916 |
| Apr '26 | 26564 | 66329 | 39908 | 13386 | 6866 | 5162 |
| May '26 | 26798 | 56857 | 40976 | 17750 | 6601 | 5688 |
| Jun '26 | 65492 | 118482 | 74203 | 27057 | 10964 | 7873 |
| Jul '26 | 78198 | 163525 | 118006 | 53679 | 16147 | 11272 |
| Aug '26 | 80891 | 165121 | 126770 | 53984 | 16269 | 11649 |
Kefirs, sour milk, buttermilk – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Kefirs, sour milk, buttermilk – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 82 |
| Feb | 71 |
| Mar | 76 |
| Apr | 78 |
| May | 85 |
| Jun | 154 |
| Jul | 170 |
| Aug | 172 |
| Sep | 93 |
| Oct | 66 |
| Nov | 97 |
| Dec | 57 |
Kefirs, sour milk, buttermilk grew, but its pace versus other subcategories is unavailable: over 12 months, the subcategory recorded 471,055 additions with 82.6% growth year over year. Its growth cannot be compared with the other subcategories because no comparison verdict or rank is supplied.
2. How do Poles plan to buy in the “Kefirs, sour milk, buttermilk” subcategory?
SourcesKefirs, sour milk, buttermilk – source mix
| Sources | Value |
|---|---|
| From leaflets | 21080 |
| From ads | 61018 |
| Organic | 388957 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Kefirs, sour milk, buttermilk | 4.48 | 12.95 | 82.57 |
| Plain and Greek yogurts | 1.41 | 5.08 | 93.51 |
| Skyr, quark | 3.97 | 2.25 | 93.78 |
| Drinkable yogurts and milk beverages | 8.29 | 12.89 | 78.82 |
| Flavored yogurts | 9.21 | 0.54 | 90.25 |
| High-protein yogurts and desserts | 12.39 | 2.68 | 84.93 |
Kefirs, sour milk, buttermilk – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 500 | 17769 | 19048 |
| Oct '25 | 328 | 1029 | 20207 |
| Nov '25 | 534 | 22663 | 17752 |
| Dec '25 | 650 | 790 | 17460 |
| Jan '26 | 756 | 2717 | 23476 |
| Feb '26 | 1670 | 1109 | 20631 |
| Mar '26 | 1342 | 1187 | 21494 |
| Apr '26 | 3152 | 975 | 22437 |
| May '26 | 2593 | 983 | 23222 |
| Jun '26 | 3140 | 1448 | 60904 |
| Jul '26 | 4037 | 1454 | 72707 |
| Aug '26 | 2378 | 8894 | 69619 |
Brands from the “Kefirs, sour milk, buttermilk” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Mrągowska | 501 | 44160 | 1880 |
| Krasnystaw | 5994 | 4 | 5867 |
| Mleczna Dolina | 4022 | 66 | 525 |
| Robico | 374 | 3 | 917 |
| Pilos | 246 | 82 | 668 |
| Activia | 450 | 0 | 462 |
| Miletto | 203 | 0 | 3 |
| Jovi | 191 | 0 | 4 |
| Mlekpol | 173 | 0 | 18 |
| Bakoma | 29 | 0 | 148 |
Organic dominates, while advertising is used more heavily than in every other subcategory: across the 12-month window, organic additions represented 82.6%, compared with 12.9% from ads and 4.5% from leaflets. The organic share is higher than in one of the five other subcategories, Drinkable yogurts and milk beverages at 78.8%, and lower than in four, closest to High-protein yogurts and desserts at 84.9%. The subcategory's ad share is higher than in all five other subcategories.
