Flavored yogurts
The “Flavored yogurts” subcategory includes 24 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Flavored yogurts – shopping list additions
104 019in Sep '25–Aug '26
↑ 31.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/6
of 6 subcategoriesOrganic additions
90.2%
Ads 0.5% | Leaflets 9.2%1. “Flavored yogurts” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Flavored yogurts | Plain and Greek yogurts | Skyr, quark | Kefirs, sour milk, buttermilk | Drinkable yogurts and milk beverages | High-protein yogurts and desserts |
|---|---|---|---|---|---|---|
| Sep '25 | 6343 | 45737 | 30637 | 37317 | 11983 | 503 |
| Oct '25 | 6520 | 52484 | 34999 | 21564 | 13144 | 2355 |
| Nov '25 | 6041 | 50818 | 32777 | 40949 | 11690 | 1500 |
| Dec '25 | 5812 | 53750 | 25144 | 18900 | 8812 | 3019 |
| Jan '26 | 7917 | 67879 | 47077 | 26949 | 14809 | 7060 |
| Feb '26 | 7442 | 73333 | 43412 | 23410 | 14150 | 5826 |
| Mar '26 | 7097 | 63296 | 43789 | 24023 | 15061 | 4916 |
| Apr '26 | 6866 | 66329 | 39908 | 26564 | 13386 | 5162 |
| May '26 | 6601 | 56857 | 40976 | 26798 | 17750 | 5688 |
| Jun '26 | 10964 | 118482 | 74203 | 65492 | 27057 | 7873 |
| Jul '26 | 16147 | 163525 | 118006 | 78198 | 53679 | 11272 |
| Aug '26 | 16269 | 165121 | 126770 | 80891 | 53984 | 11649 |
Flavored yogurts – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Flavored yogurts – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 86 |
| Feb | 77 |
| Mar | 108 |
| Apr | 93 |
| May | 91 |
| Jun | 182 |
| Jul | 149 |
| Aug | 147 |
| Sep | 70 |
| Oct | 68 |
| Nov | 68 |
| Dec | 60 |
Flavored yogurts grew, but their standing by growth is not reported: over 12 months, the subcategory recorded 104,019 additions, with 31.5% year-over-year growth. The supplied data does not include a precomputed comparison verdict or growth rank, so its pace cannot be compared with the other subcategories.
2. How do Poles plan to buy in the “Flavored yogurts” subcategory?
SourcesFlavored yogurts – source mix
| Sources | Value |
|---|---|
| From leaflets | 9580 |
| From ads | 562 |
| Organic | 93877 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Flavored yogurts | 9.21 | 0.54 | 90.25 |
| Plain and Greek yogurts | 1.41 | 5.08 | 93.51 |
| Skyr, quark | 3.97 | 2.25 | 93.78 |
| Kefirs, sour milk, buttermilk | 4.48 | 12.95 | 82.57 |
| Drinkable yogurts and milk beverages | 8.29 | 12.89 | 78.82 |
| High-protein yogurts and desserts | 12.39 | 2.68 | 84.93 |
Flavored yogurts – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 580 | 54 | 5709 |
| Oct '25 | 562 | 42 | 5916 |
| Nov '25 | 450 | 36 | 5555 |
| Dec '25 | 585 | 25 | 5202 |
| Jan '26 | 820 | 45 | 7052 |
| Feb '26 | 1140 | 27 | 6275 |
| Mar '26 | 878 | 37 | 6182 |
| Apr '26 | 895 | 25 | 5946 |
| May '26 | 1124 | 14 | 5463 |
| Jun '26 | 789 | 53 | 10122 |
| Jul '26 | 922 | 80 | 15145 |
| Aug '26 | 835 | 124 | 15310 |
Brands from the “Flavored yogurts” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Jogobella | 2478 | 45 | 3389 |
| Fruvita | 2623 | 19 | 1112 |
| Piątnica | 572 | 0 | 843 |
| Pilos | 207 | 219 | 584 |
| Bakoma | 474 | 2 | 298 |
| Danone | 539 | 0 | 120 |
| Ehrmann | 205 | 0 | 116 |
| Activia | 81 | 0 | 191 |
| Jovi | 191 | 0 | 62 |
| Finezja | 83 | 15 | 102 |
Organic additions dominate, while paid impulse is underused: over the same 12-month window, organic additions accounted for 90.3%, leaflet-driven additions 9.2%, and ad-driven additions 0.5%. The organic share was below that of the subcategory Plain and Greek yogurts and above that of the subcategory High-protein yogurts and desserts, placing Flavored yogurts below two and above three other subcategories. Its ad share was lower than in all five other subcategories.
