High-protein yogurts and desserts
The “High-protein yogurts and desserts” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
High-protein yogurts and desserts – shopping list additions
66 823in Sep '25–Aug '26
↑ 596.1% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
84.9%
Ads 2.7% | Leaflets 12.4%1. “High-protein yogurts and desserts” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | High-protein yogurts and desserts | Plain and Greek yogurts | Skyr, quark | Kefirs, sour milk, buttermilk | Drinkable yogurts and milk beverages | Flavored yogurts |
|---|---|---|---|---|---|---|
| Sep '25 | 503 | 45737 | 30637 | 37317 | 11983 | 6343 |
| Oct '25 | 2355 | 52484 | 34999 | 21564 | 13144 | 6520 |
| Nov '25 | 1500 | 50818 | 32777 | 40949 | 11690 | 6041 |
| Dec '25 | 3019 | 53750 | 25144 | 18900 | 8812 | 5812 |
| Jan '26 | 7060 | 67879 | 47077 | 26949 | 14809 | 7917 |
| Feb '26 | 5826 | 73333 | 43412 | 23410 | 14150 | 7442 |
| Mar '26 | 4916 | 63296 | 43789 | 24023 | 15061 | 7097 |
| Apr '26 | 5162 | 66329 | 39908 | 26564 | 13386 | 6866 |
| May '26 | 5688 | 56857 | 40976 | 26798 | 17750 | 6601 |
| Jun '26 | 7873 | 118482 | 74203 | 65492 | 27057 | 10964 |
| Jul '26 | 11272 | 163525 | 118006 | 78198 | 53679 | 16147 |
| Aug '26 | 11649 | 165121 | 126770 | 80891 | 53984 | 16269 |
High-protein yogurts and desserts – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | High-protein yogurts and desserts – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 137 |
| Feb | 92 |
| Mar | 97 |
| Apr | 81 |
| May | 94 |
| Jun | 134 |
| Jul | 183 |
| Aug | 195 |
| Sep | 39 |
| Oct | 49 |
| Nov | 41 |
| Dec | 58 |
High-protein yogurts and desserts grew sharply, but its relative pace cannot be established: over the 12-month window, the subcategory recorded 66,823 additions, with 596.1% year over year growth. A precomputed comparison of its growth pace against the other subcategories is not available.
2. How do Poles plan to buy in the “High-protein yogurts and desserts” subcategory?
SourcesHigh-protein yogurts and desserts – source mix
| Sources | Value |
|---|---|
| From leaflets | 8279 |
| From ads | 1792 |
| Organic | 56752 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| High-protein yogurts and desserts | 12.39 | 2.68 | 84.93 |
| Plain and Greek yogurts | 1.41 | 5.08 | 93.51 |
| Skyr, quark | 3.97 | 2.25 | 93.78 |
| Kefirs, sour milk, buttermilk | 4.48 | 12.95 | 82.57 |
| Drinkable yogurts and milk beverages | 8.29 | 12.89 | 78.82 |
| Flavored yogurts | 9.21 | 0.54 | 90.25 |
High-protein yogurts and desserts – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 46 | 3 | 454 |
| Oct '25 | 74 | 430 | 1851 |
| Nov '25 | 302 | 16 | 1182 |
| Dec '25 | 352 | 20 | 2647 |
| Jan '26 | 1780 | 51 | 5229 |
| Feb '26 | 1355 | 35 | 4436 |
| Mar '26 | 500 | 37 | 4379 |
| Apr '26 | 1087 | 31 | 4044 |
| May '26 | 732 | 1005 | 3951 |
| Jun '26 | 714 | 48 | 7111 |
| Jul '26 | 687 | 59 | 10526 |
| Aug '26 | 650 | 57 | 10942 |
Brands from the “High-protein yogurts and desserts” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Go Active | 3349 | 101 | 1117 |
| Valio PROfeel Protein | 445 | 1010 | 244 |
| Pilos High Protein | 448 | 200 | 816 |
| Danone YoPro | 1165 | 6 | 131 |
| Łaciate Protein+ | 214 | 10 | 642 |
| Zott Protein | 191 | 1 | 43 |
| Bakoma Men Protein | 121 | 2 | 52 |
| Maluta | 0 | 2 | 154 |
| Ehrmann High Protein | 123 | 0 | 32 |
| Milsani High Protein | 150 | 0 | 0 |
Organic additions dominate, while advertising is underused relative to most other subcategories: across the same 12-month window, organic additions accounted for 84.9%, leaflet-driven additions for 12.4%, and ad-driven additions for 2.7%. The organic share was below that of three of the five other subcategories and above that of two, including the subcategory Flavored yogurts at 90.3% and the subcategory Kefirs, sour milk, buttermilk at 82.6%. The advertising share was lower than in three of the five other subcategories and higher than in two.
