Skyr, quark
The “Skyr, quark” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Skyr, quark – shopping list additions
657 698in Sep '25–Aug '26
↑ 85.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
93.8%
Ads 2.3% | Leaflets 4%1. “Skyr, quark” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Skyr, quark | Plain and Greek yogurts | Kefirs, sour milk, buttermilk | Drinkable yogurts and milk beverages | Flavored yogurts | High-protein yogurts and desserts |
|---|---|---|---|---|---|---|
| Sep '25 | 30637 | 45737 | 37317 | 11983 | 6343 | 503 |
| Oct '25 | 34999 | 52484 | 21564 | 13144 | 6520 | 2355 |
| Nov '25 | 32777 | 50818 | 40949 | 11690 | 6041 | 1500 |
| Dec '25 | 25144 | 53750 | 18900 | 8812 | 5812 | 3019 |
| Jan '26 | 47077 | 67879 | 26949 | 14809 | 7917 | 7060 |
| Feb '26 | 43412 | 73333 | 23410 | 14150 | 7442 | 5826 |
| Mar '26 | 43789 | 63296 | 24023 | 15061 | 7097 | 4916 |
| Apr '26 | 39908 | 66329 | 26564 | 13386 | 6866 | 5162 |
| May '26 | 40976 | 56857 | 26798 | 17750 | 6601 | 5688 |
| Jun '26 | 74203 | 118482 | 65492 | 27057 | 10964 | 7873 |
| Jul '26 | 118006 | 163525 | 78198 | 53679 | 16147 | 11272 |
| Aug '26 | 126770 | 165121 | 80891 | 53984 | 16269 | 11649 |
Skyr, quark – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Skyr, quark – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 101 |
| Feb | 91 |
| Mar | 96 |
| Apr | 83 |
| May | 86 |
| Jun | 119 |
| Jul | 175 |
| Aug | 186 |
| Sep | 67 |
| Oct | 74 |
| Nov | 69 |
| Dec | 52 |
Skyr, quark grew, but its comparative standing is unavailable: it recorded 657,698 additions over the 12-month window, with 85.7% year-over-year growth. The growth pace cannot be compared with the other subcategories because no precomputed comparison is supplied.
2. How do Poles plan to buy in the “Skyr, quark” subcategory?
SourcesSkyr, quark – source mix
| Sources | Value |
|---|---|
| From leaflets | 26092 |
| From ads | 14769 |
| Organic | 616837 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Skyr, quark | 3.97 | 2.25 | 93.78 |
| Plain and Greek yogurts | 1.41 | 5.08 | 93.51 |
| Kefirs, sour milk, buttermilk | 4.48 | 12.95 | 82.57 |
| Drinkable yogurts and milk beverages | 8.29 | 12.89 | 78.82 |
| Flavored yogurts | 9.21 | 0.54 | 90.25 |
| High-protein yogurts and desserts | 12.39 | 2.68 | 84.93 |
Skyr, quark – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 165 | 888 | 29584 |
| Oct '25 | 172 | 841 | 33986 |
| Nov '25 | 143 | 1002 | 31632 |
| Dec '25 | 54 | 605 | 24485 |
| Jan '26 | 1577 | 991 | 44509 |
| Feb '26 | 2480 | 796 | 40136 |
| Mar '26 | 1530 | 831 | 41428 |
| Apr '26 | 2715 | 1248 | 35945 |
| May '26 | 3161 | 668 | 37147 |
| Jun '26 | 3426 | 1037 | 69740 |
| Jul '26 | 3407 | 3863 | 110736 |
| Aug '26 | 7262 | 1999 | 117509 |
Brands from the “Skyr, quark” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Fruvita | 9044 | 535 | 3761 |
| Piątnica | 2978 | 1525 | 6329 |
| Pilos | 563 | 1192 | 2255 |
| Bakoma | 1342 | 0 | 1390 |
| Maluta | 76 | 0 | 656 |
| Arla | 2 | 0 | 66 |
| Krasnystaw | 2 | 0 | 50 |
Organic additions dominate, while advertising is underused: across the 12-month window, organic additions accounted for 93.8%, ads for 2.3%, and leaflet-driven additions for 4.0%. The organic share is higher than in all five other subcategories, with the nearest comparison being the subcategory Plain and Greek yogurts. The ad share is lower than in four of five other subcategories and higher than in one, including the subcategories Drinkable yogurts and milk beverages and Flavored yogurts.
