Brand Performance logo

Toilet cleaning liquids and gels

The “Toilet cleaning liquids and gels” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Toilet cleaning liquids and gels – shopping list additions
3 634in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)
Rank in category
1/2
of 2 subcategories
Organic additions
16.6%
Ads 0% | Leaflets 83.4%

2. How do Poles plan to buy in the “Toilet cleaning liquids and gels” subcategory?

Sources
Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets
Toilet cleaning liquids and gels – source mix
Toilet cleaning liquids and gels – source mix
SourcesValue
From leaflets3030
From ads0
Organic604
Source mix comparison – all subcategories
Source mix comparison – all subcategories
CategoryFrom leafletsFrom adsOrganic
Toilet cleaning liquids and gels83.38016.62
Toilet blocks and hangers81.45018.55
Toilet cleaning liquids and gels – source evolution over time
Toilet cleaning liquids and gels – source evolution over time
MonthFrom leafletsFrom adsOrganic
Oct '25000
Nov '25000
Dec '25000
Jan '26000
Feb '26000
Mar '26000
Apr '26000
May '26000
Jun '2613601
Jul '261197053
Aug '267760261
Sep '269210289
Brands from the “Toilet cleaning liquids and gels” subcategory – additions by source over the last year (top 10)
Brands from the “Toilet cleaning liquids and gels” subcategory – additions by source over the last year (top 10)
BrandFrom leafletsFrom adsOrganic
Domestos28490341
Tytan468046
Kret204016
Bref151011
Frosch9103
Duck2304
Cillit Bang2005
Source mix: organic 16.6%, from ads 0%, from leaflets 83.4%.