Cereals
The “Cereals” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cereals – shopping list additions
3 160in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/8
of 8 subcategoriesOrganic additions
21.5%
Ads 0% | Leaflets 78.5%1. “Cereals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cereals | Granola, muesli | Oatmeal | Rice and corn wafers | Oatmeals | Crispbread | Crackers | Breakfast snacks |
|---|---|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 257 | 321 | 53 | 65 | 27 | 2 | 63 | 0 |
| Jul '26 | 617 | 900 | 323 | 374 | 172 | 25 | 13 | 0 |
| Aug '26 | 1151 | 844 | 317 | 199 | 198 | 34 | 58 | 0 |
| Sep '26 | 1135 | 1170 | 720 | 562 | 323 | 269 | 38 | 0 |
Cereals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cereals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 98 |
| Jul | 234 |
| Aug | 437 |
| Sep | 431 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Cereals: 3 160 additions in the period, 0% YoY. Ranked 2 of 8 subcategories in the category.
2. How do Poles plan to buy in the “Cereals” subcategory?
SourcesCereals – source mix
| Sources | Value |
|---|---|
| From leaflets | 2481 |
| From ads | 0 |
| Organic | 679 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cereals | 78.51 | 0 | 21.49 |
| Granola, muesli | 81.58 | 0 | 18.42 |
| Oatmeal | 65.46 | 0 | 34.54 |
| Rice and corn wafers | 78.92 | 0 | 21.08 |
| Oatmeals | 76.67 | 0 | 23.33 |
| Crispbread | 75.76 | 0 | 24.24 |
| Crackers | 80.23 | 0 | 19.77 |
| Breakfast snacks | 0 | 0 | 0 |
Cereals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 249 | 0 | 8 |
| Jul '26 | 561 | 0 | 56 |
| Aug '26 | 830 | 0 | 321 |
| Sep '26 | 841 | 0 | 294 |
Brands from the “Cereals” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Nestle Corn Flakes | 608 | 0 | 3 |
| Lubella | 379 | 0 | 33 |
| Vitanella | 317 | 0 | 9 |
| Fitness | 176 | 0 | 6 |
| Cookie Crisp | 132 | 0 | 39 |
| Nesquik | 101 | 0 | 24 |
| Lion | 85 | 0 | 9 |
| Cheerios | 63 | 0 | 14 |
| Cini Minis | 39 | 0 | 22 |
| Mlekołaki | 8 | 0 | 1 |
Source mix: organic 21.5%, from ads 0%, from leaflets 78.5%.
