The brand Astra belongs to the Ground coffee category.
Astra holds a 2.08% market share in the Ground coffee category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Astra
Ground coffeeSources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Astra from the Ground coffee category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase42.9 h
Ground coffee
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Coffee drinks and iced coffee
Flavored and herbal teas
Instant coffee
Coffee in capsules
Ground coffee
Cocoa powder
35.1 h
39.3 h
40 h
41.3 h
42.9 h
51.5 h
Median of the Tea, coffee and cocoa category: 51.9 h
Coffee beans
Classic teas
Grain coffee
Coffee concentrates
Cappuccino
Instant cocoa
52.3 h
53.4 h
53.6 h
59.7 h
63.8 h
89.4 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 11.28% |
| 2024-10-01T00:00:00 | 10.90% |
| 2024-11-01T00:00:00 | 13.54% |
| 2024-12-01T00:00:00 | 9.86% |
| 2025-01-01T00:00:00 | 11.06% |
| 2025-02-01T00:00:00 | 11.12% |
| 2025-03-01T00:00:00 | 13.53% |
| 2025-04-01T00:00:00 | 10.54% |
| 2025-05-01T00:00:00 | 12.38% |
| 2025-06-01T00:00:00 | 9.51% |
| 2025-07-01T00:00:00 | 10.49% |
| 2025-08-01T00:00:00 | 13.17% |
| 2025-09-01T00:00:00 | 8.09% |
| 2025-10-01T00:00:00 | 36.24% |
| 2025-11-01T00:00:00 | 92.01% |
| 2025-12-01T00:00:00 | 63.82% |
| 2026-01-01T00:00:00 | 52.80% |
| 2026-02-01T00:00:00 | 65.71% |
| 2026-03-01T00:00:00 | 81.73% |
| 2026-04-01T00:00:00 | 64.16% |
| 2026-05-01T00:00:00 | 62.14% |
| 2026-06-01T00:00:00 | 48.56% |
| 2026-07-01T00:00:00 | 48.90% |
| 2026-08-01T00:00:00 | 40.19% |
28.90%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Ground coffee with the brandAll additions Ground coffee
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 180 | 1596 |
| 2024-10-01T00:00:00 | 177 | 1624 |
| 2024-11-01T00:00:00 | 241 | 1780 |
| 2024-12-01T00:00:00 | 178 | 1806 |
| 2025-01-01T00:00:00 | 172 | 1555 |
| 2025-02-01T00:00:00 | 158 | 1421 |
| 2025-03-01T00:00:00 | 220 | 1626 |
| 2025-04-01T00:00:00 | 180 | 1707 |
| 2025-05-01T00:00:00 | 212 | 1712 |
| 2025-06-01T00:00:00 | 170 | 1787 |
| 2025-07-01T00:00:00 | 216 | 2059 |
| 2025-08-01T00:00:00 | 264 | 2005 |
| 2025-09-01T00:00:00 | 115 | 1422 |
| 2025-10-01T00:00:00 | 769 | 2122 |
| 2025-11-01T00:00:00 | 14719 | 15997 |
| 2025-12-01T00:00:00 | 3860 | 6048 |
| 2026-01-01T00:00:00 | 2682 | 5080 |
| 2026-02-01T00:00:00 | 3779 | 5751 |
| 2026-03-01T00:00:00 | 10940 | 13385 |
| 2026-04-01T00:00:00 | 4564 | 7113 |
| 2026-05-01T00:00:00 | 2899 | 4665 |
| 2026-06-01T00:00:00 | 3426 | 7055 |
| 2026-07-01T00:00:00 | 4941 | 10104 |
| 2026-08-01T00:00:00 | 4144 | 10310 |
Additions of a product from category Ground coffee
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Ground coffeeNumber of additions Ground coffee with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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