Cappuccino
The “Cappuccino” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cappuccino – shopping list additions
11 172in Sep '25–Aug '26
↑ 8.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
6/8
of 8 subcategoriesOrganic additions
80.9%
Ads 0% | Leaflets 19.1%1. “Cappuccino” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cappuccino | Instant coffee | Coffee beans | Ground coffee | Grain coffee | Coffee concentrates | Coffee drinks and iced coffee | Coffee in capsules |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 644 | 3763 | 2418 | 1422 | 2160 | 0 | 353 | 365 |
| Oct '25 | 703 | 5751 | 10695 | 2122 | 2512 | 0 | 161 | 399 |
| Nov '25 | 1050 | 14249 | 4694 | 15997 | 2811 | 0 | 317 | 355 |
| Dec '25 | 907 | 17076 | 6222 | 6048 | 2914 | 1 | 243 | 409 |
| Jan '26 | 944 | 6636 | 6325 | 5080 | 3037 | 0 | 330 | 423 |
| Feb '26 | 794 | 6730 | 5789 | 5751 | 2858 | 1 | 338 | 406 |
| Mar '26 | 991 | 8456 | 12836 | 13385 | 2640 | 0 | 452 | 470 |
| Apr '26 | 773 | 6487 | 13045 | 7113 | 2429 | 0 | 439 | 647 |
| May '26 | 626 | 7076 | 4856 | 4665 | 2220 | 3 | 916 | 545 |
| Jun '26 | 852 | 16205 | 7263 | 7055 | 3141 | 70 | 1612 | 930 |
| Jul '26 | 1409 | 14409 | 11224 | 10104 | 5341 | 2191 | 3777 | 1469 |
| Aug '26 | 1479 | 13531 | 17050 | 10310 | 5076 | 16491 | 1801 | 1489 |
Cappuccino – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cappuccino – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 105 |
| Feb | 85 |
| Mar | 100 |
| Apr | 93 |
| May | 82 |
| Jun | 83 |
| Jul | 114 |
| Aug | 115 |
| Sep | 70 |
| Oct | 93 |
| Nov | 116 |
| Dec | 144 |
Cappuccino increased over the 12-month window, but its comparative pace is unavailable: in the 12-month window, it recorded 11,172 additions. Year-over-year growth was 8.4%, and its pace cannot be compared with the other subcategories because no precomputed comparison is supplied.
2. How do Poles plan to buy in the “Cappuccino” subcategory?
SourcesCappuccino – source mix
| Sources | Value |
|---|---|
| From leaflets | 2132 |
| From ads | 0 |
| Organic | 9040 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cappuccino | 19.08 | 0 | 80.92 |
| Instant coffee | 25.87 | 24.54 | 49.59 |
| Coffee beans | 33.6 | 31.24 | 35.16 |
| Ground coffee | 40.18 | 31.3 | 28.52 |
| Grain coffee | 12.59 | 0.3 | 87.11 |
| Coffee concentrates | 1.5 | 95.27 | 3.23 |
| Coffee drinks and iced coffee | 38.14 | 13.76 | 48.1 |
| Coffee in capsules | 6.73 | 0.2 | 93.07 |
Cappuccino – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 118 | 0 | 526 |
| Oct '25 | 43 | 0 | 660 |
| Nov '25 | 438 | 0 | 612 |
| Dec '25 | 160 | 0 | 747 |
| Jan '26 | 252 | 0 | 692 |
| Feb '26 | 187 | 0 | 607 |
| Mar '26 | 318 | 0 | 673 |
| Apr '26 | 160 | 0 | 613 |
| May '26 | 106 | 0 | 520 |
| Jun '26 | 61 | 0 | 791 |
| Jul '26 | 142 | 0 | 1267 |
| Aug '26 | 147 | 0 | 1332 |
Brands from the “Cappuccino” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Mokate | 439 | 0 | 181 |
| Jacobs Cappuccino | 362 | 0 | 20 |
| Bellarom | 0 | 0 | 16 |
| La Movida | 0 | 0 | 0 |
Cappuccino is predominantly organic and underuses advertising: across the same 12-month window, organic additions accounted for 80.9%, leaflet-driven additions for 19.1%, and ad-driven additions for 0.0%. Its organic share was higher than in five and lower than in two other subcategories; the nearest higher share was in subcategory Coffee in capsules and the nearest lower share was in subcategory Grain coffee. There were 0 ad-driven additions across the 12-month window, below every other subcategory's ad share.
