Ground coffee
The “Ground coffee” subcategory includes 24 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ground coffee – shopping list additions
89 052in Sep '25–Aug '26
↑ 330.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/8
of 8 subcategoriesOrganic additions
28.5%
Ads 31.3% | Leaflets 40.2%1. “Ground coffee” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ground coffee | Instant coffee | Coffee beans | Grain coffee | Coffee concentrates | Cappuccino | Coffee drinks and iced coffee | Coffee in capsules |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 1422 | 3763 | 2418 | 2160 | 0 | 644 | 353 | 365 |
| Oct '25 | 2122 | 5751 | 10695 | 2512 | 0 | 703 | 161 | 399 |
| Nov '25 | 15997 | 14249 | 4694 | 2811 | 0 | 1050 | 317 | 355 |
| Dec '25 | 6048 | 17076 | 6222 | 2914 | 1 | 907 | 243 | 409 |
| Jan '26 | 5080 | 6636 | 6325 | 3037 | 0 | 944 | 330 | 423 |
| Feb '26 | 5751 | 6730 | 5789 | 2858 | 1 | 794 | 338 | 406 |
| Mar '26 | 13385 | 8456 | 12836 | 2640 | 0 | 991 | 452 | 470 |
| Apr '26 | 7113 | 6487 | 13045 | 2429 | 0 | 773 | 439 | 647 |
| May '26 | 4665 | 7076 | 4856 | 2220 | 3 | 626 | 916 | 545 |
| Jun '26 | 7055 | 16205 | 7263 | 3141 | 70 | 852 | 1612 | 930 |
| Jul '26 | 10104 | 14409 | 11224 | 5341 | 2191 | 1409 | 3777 | 1469 |
| Aug '26 | 10310 | 13531 | 17050 | 5076 | 16491 | 1479 | 1801 | 1489 |
Ground coffee – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ground coffee – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 73 |
| Feb | 78 |
| Mar | 164 |
| Apr | 96 |
| May | 70 |
| Jun | 97 |
| Jul | 133 |
| Aug | 135 |
| Sep | 33 |
| Oct | 41 |
| Nov | 194 |
| Dec | 86 |
Ground coffee increased year over year, but its standing against other subcategories cannot be established: over 12 months, the subcategory recorded 89,052 additions with a year-over-year increase of 330.7%. A comparison of that pace with other subcategories is not possible because the supplied precomputed comparison verdict is absent.
2. How do Poles plan to buy in the “Ground coffee” subcategory?
SourcesGround coffee – source mix
| Sources | Value |
|---|---|
| From leaflets | 35783 |
| From ads | 27870 |
| Organic | 25399 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ground coffee | 40.18 | 31.3 | 28.52 |
| Instant coffee | 25.87 | 24.54 | 49.59 |
| Coffee beans | 33.6 | 31.24 | 35.16 |
| Grain coffee | 12.59 | 0.3 | 87.11 |
| Coffee concentrates | 1.5 | 95.27 | 3.23 |
| Cappuccino | 19.08 | 0 | 80.92 |
| Coffee drinks and iced coffee | 38.14 | 13.76 | 48.1 |
| Coffee in capsules | 6.73 | 0.2 | 93.07 |
Ground coffee – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 83 | 1 | 1338 |
| Oct '25 | 719 | 1 | 1402 |
| Nov '25 | 3286 | 11395 | 1316 |
| Dec '25 | 3001 | 1338 | 1709 |
| Jan '26 | 3409 | 139 | 1532 |
| Feb '26 | 3569 | 909 | 1273 |
| Mar '26 | 4051 | 7891 | 1443 |
| Apr '26 | 3258 | 2384 | 1471 |
| May '26 | 2222 | 1138 | 1305 |
| Jun '26 | 4051 | 585 | 2419 |
| Jul '26 | 4060 | 1357 | 4687 |
| Aug '26 | 4074 | 732 | 5504 |
Brands from the “Ground coffee” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Melitta | 449 | 15526 | 19 |
| MK Cafe | 5084 | 4329 | 270 |
| Jacobs | 5371 | 2934 | 588 |
| Dallmayr | 4318 | 290 | 201 |
| Woseba | 2707 | 1383 | 261 |
| Lavazza | 2611 | 1136 | 531 |
| Prima | 2963 | 507 | 236 |
| Tchibo | 2358 | 1057 | 278 |
| Cafe d'Or | 464 | 0 | 24 |
| Fort | 276 | 0 | 8 |
Leaflets lead, while advertising is more prominent than in most other subcategories: over the same 12-month window, leaflets accounted for 40.2% of additions, advertising for 31.3%, and organic activity for 28.5%. The organic share was below that of six of the seven other subcategories and above that of one, including 35.2% in Coffee beans and 3.2% in Coffee concentrates. The advertising share was higher than in six of the seven other subcategories.
