Coffee drinks and iced coffee
The “Coffee drinks and iced coffee” subcategory includes 14 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Coffee drinks and iced coffee – shopping list additions
10 739in Sep '25–Aug '26
↑ 6.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
7/8
of 8 subcategoriesOrganic additions
48.1%
Ads 13.8% | Leaflets 38.1%1. “Coffee drinks and iced coffee” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Coffee drinks and iced coffee | Instant coffee | Coffee beans | Ground coffee | Grain coffee | Coffee concentrates | Cappuccino | Coffee in capsules |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 353 | 3763 | 2418 | 1422 | 2160 | 0 | 644 | 365 |
| Oct '25 | 161 | 5751 | 10695 | 2122 | 2512 | 0 | 703 | 399 |
| Nov '25 | 317 | 14249 | 4694 | 15997 | 2811 | 0 | 1050 | 355 |
| Dec '25 | 243 | 17076 | 6222 | 6048 | 2914 | 1 | 907 | 409 |
| Jan '26 | 330 | 6636 | 6325 | 5080 | 3037 | 0 | 944 | 423 |
| Feb '26 | 338 | 6730 | 5789 | 5751 | 2858 | 1 | 794 | 406 |
| Mar '26 | 452 | 8456 | 12836 | 13385 | 2640 | 0 | 991 | 470 |
| Apr '26 | 439 | 6487 | 13045 | 7113 | 2429 | 0 | 773 | 647 |
| May '26 | 916 | 7076 | 4856 | 4665 | 2220 | 3 | 626 | 545 |
| Jun '26 | 1612 | 16205 | 7263 | 7055 | 3141 | 70 | 852 | 930 |
| Jul '26 | 3777 | 14409 | 11224 | 10104 | 5341 | 2191 | 1409 | 1469 |
| Aug '26 | 1801 | 13531 | 17050 | 10310 | 5076 | 16491 | 1479 | 1489 |
Coffee drinks and iced coffee – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Coffee drinks and iced coffee – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 35 |
| Feb | 39 |
| Mar | 38 |
| Apr | 46 |
| May | 76 |
| Jun | 122 |
| Jul | 255 |
| Aug | 135 |
| Sep | 364 |
| Oct | 25 |
| Nov | 39 |
| Dec | 25 |
Coffee drinks and iced coffee grew year over year, but its pace cannot be compared with other subcategories: the subcategory recorded 10,739 additions over 12 months. Its increase was 6.2% year over year. A comparison with the other subcategories is not possible because the supplied relative-growth assessment is missing.
2. How do Poles plan to buy in the “Coffee drinks and iced coffee” subcategory?
SourcesCoffee drinks and iced coffee – source mix
| Sources | Value |
|---|---|
| From leaflets | 4096 |
| From ads | 1478 |
| Organic | 5165 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Coffee drinks and iced coffee | 38.14 | 13.76 | 48.1 |
| Instant coffee | 25.87 | 24.54 | 49.59 |
| Coffee beans | 33.6 | 31.24 | 35.16 |
| Ground coffee | 40.18 | 31.3 | 28.52 |
| Grain coffee | 12.59 | 0.3 | 87.11 |
| Coffee concentrates | 1.5 | 95.27 | 3.23 |
| Cappuccino | 19.08 | 0 | 80.92 |
| Coffee in capsules | 6.73 | 0.2 | 93.07 |
Coffee drinks and iced coffee – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 112 | 0 | 241 |
| Oct '25 | 28 | 0 | 133 |
| Nov '25 | 166 | 0 | 151 |
| Dec '25 | 93 | 0 | 150 |
| Jan '26 | 169 | 0 | 161 |
| Feb '26 | 200 | 0 | 138 |
| Mar '26 | 280 | 0 | 172 |
| Apr '26 | 218 | 0 | 221 |
| May '26 | 604 | 0 | 312 |
| Jun '26 | 708 | 0 | 904 |
| Jul '26 | 978 | 1469 | 1330 |
| Aug '26 | 540 | 9 | 1252 |
Brands from the “Coffee drinks and iced coffee” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Starbucks | 605 | 0 | 163 |
| Cafe D'Or | 212 | 0 | 21 |
| GBS | 197 | 0 | 19 |
| Hochwald | 153 | 0 | 0 |
| Nescafé | 51 | 22 | 78 |
| Oshee Vitamin Coffee | 55 | 0 | 60 |
| Ehrmann | 49 | 0 | 0 |
| Lidl Select&Go | 24 | 0 | 3 |
| Zott Cafreze | 22 | 0 | 1 |
| Costa Coffee | 0 | 0 | 4 |
Organic additions lead in Coffee drinks and iced coffee, while advertising is underused: organic additions accounted for 48.1% of the 12-month window, followed by leaflets at 38.1% and advertising at 13.8%. The organic share is below that of four of the seven other subcategories and above that of three; it is close to the share in subcategory Instant coffee at 49.6% and higher than in subcategory Coffee beans at 35.2%. The advertising share is lower than in five of the seven other subcategories, indicating that this channel is underused relative to them.
