Instant coffee
The “Instant coffee” subcategory includes 20 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Instant coffee – shopping list additions
120 369in Sep '25–Aug '26
↑ 104.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/8
of 8 subcategoriesOrganic additions
49.6%
Ads 24.5% | Leaflets 25.9%1. “Instant coffee” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Instant coffee | Coffee beans | Ground coffee | Grain coffee | Coffee concentrates | Cappuccino | Coffee drinks and iced coffee | Coffee in capsules |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 3763 | 2418 | 1422 | 2160 | 0 | 644 | 353 | 365 |
| Oct '25 | 5751 | 10695 | 2122 | 2512 | 0 | 703 | 161 | 399 |
| Nov '25 | 14249 | 4694 | 15997 | 2811 | 0 | 1050 | 317 | 355 |
| Dec '25 | 17076 | 6222 | 6048 | 2914 | 1 | 907 | 243 | 409 |
| Jan '26 | 6636 | 6325 | 5080 | 3037 | 0 | 944 | 330 | 423 |
| Feb '26 | 6730 | 5789 | 5751 | 2858 | 1 | 794 | 338 | 406 |
| Mar '26 | 8456 | 12836 | 13385 | 2640 | 0 | 991 | 452 | 470 |
| Apr '26 | 6487 | 13045 | 7113 | 2429 | 0 | 773 | 439 | 647 |
| May '26 | 7076 | 4856 | 4665 | 2220 | 3 | 626 | 916 | 545 |
| Jun '26 | 16205 | 7263 | 7055 | 3141 | 70 | 852 | 1612 | 930 |
| Jul '26 | 14409 | 11224 | 10104 | 5341 | 2191 | 1409 | 3777 | 1469 |
| Aug '26 | 13531 | 17050 | 10310 | 5076 | 16491 | 1479 | 1801 | 1489 |
Instant coffee – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Instant coffee – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 75 |
| Feb | 71 |
| Mar | 85 |
| Apr | 74 |
| May | 77 |
| Jun | 137 |
| Jul | 126 |
| Aug | 119 |
| Sep | 98 |
| Oct | 67 |
| Nov | 126 |
| Dec | 145 |
Instant coffee is growing year over year, but its standing against other subcategories is not reported: it recorded 120,369 additions over the 12-month comparison window. This represents a 104.9% year-over-year increase. A comparison of its pace with other subcategories is not possible because the supplied comparative growth verdict and rank are absent.
2. How do Poles plan to buy in the “Instant coffee” subcategory?
SourcesInstant coffee – source mix
| Sources | Value |
|---|---|
| From leaflets | 31137 |
| From ads | 29536 |
| Organic | 59696 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Instant coffee | 25.87 | 24.54 | 49.59 |
| Coffee beans | 33.6 | 31.24 | 35.16 |
| Ground coffee | 40.18 | 31.3 | 28.52 |
| Grain coffee | 12.59 | 0.3 | 87.11 |
| Coffee concentrates | 1.5 | 95.27 | 3.23 |
| Cappuccino | 19.08 | 0 | 80.92 |
| Coffee drinks and iced coffee | 38.14 | 13.76 | 48.1 |
| Coffee in capsules | 6.73 | 0.2 | 93.07 |
Instant coffee – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 267 | 6 | 3490 |
| Oct '25 | 1051 | 1071 | 3629 |
| Nov '25 | 2493 | 8172 | 3584 |
| Dec '25 | 2670 | 10274 | 4132 |
| Jan '26 | 2955 | 2 | 3679 |
| Feb '26 | 2671 | 532 | 3527 |
| Mar '26 | 4235 | 730 | 3491 |
| Apr '26 | 3069 | 2 | 3416 |
| May '26 | 2414 | 1364 | 3298 |
| Jun '26 | 2574 | 7129 | 6502 |
| Jul '26 | 3793 | 190 | 10426 |
| Aug '26 | 2945 | 64 | 10522 |
Brands from the “Instant coffee” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Nescafe | 8763 | 23688 | 4644 |
| Jacobs | 8889 | 2514 | 1389 |
| MK Cafe | 2491 | 0 | 189 |
| Dallmayr | 466 | 985 | 42 |
| Tchibo | 557 | 0 | 105 |
| Bellarom | 350 | 0 | 13 |
| Woseba | 130 | 0 | 10 |
| Douwe Egberts | 43 | 0 | 1 |
| Prima | 29 | 0 | 9 |
| Lavazza | 18 | 0 | 10 |
Organic additions lead Instant coffee, while advertising is more prevalent than in most other subcategories: across the 12-month comparison window, organic additions accounted for 49.6%, compared with 25.9% from leaflets and 24.5% from ads. The organic share was higher than in four of the seven other subcategories and lower than in three, exceeding the share in subcategory Coffee drinks and iced coffee at 48.1% but remaining below subcategory Grain coffee at 87.1%. The ad share was higher than in four and lower than in three of the other subcategories.
