Frozen bagguetes
The “Frozen bagguetes” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen bagguetes – shopping list additions
8 346in Sep '25–Aug '26
↑ 11.1% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
7/7
of 7 subcategoriesOrganic additions
15.4%
Ads 60.5% | Leaflets 24.1%1. “Frozen bagguetes” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen bagguetes | Frozen vegetables and fruits | Ice cream | Frozen French fries and potato products | Frozen fish | Frozen pizzas and buns | Frozen meals |
|---|---|---|---|---|---|---|---|
| Sep '25 | 750 | 37853 | 16305 | 1565 | 2163 | 2171 | 1272 |
| Oct '25 | 1219 | 51032 | 10945 | 4333 | 2542 | 2331 | 1696 |
| Nov '25 | 144 | 55500 | 10337 | 2241 | 3062 | 2211 | 2193 |
| Dec '25 | 361 | 59083 | 13056 | 2626 | 4628 | 1886 | 1647 |
| Jan '26 | 3123 | 80271 | 13796 | 3483 | 3434 | 3430 | 2913 |
| Feb '26 | 278 | 70109 | 13190 | 3684 | 3548 | 3717 | 2526 |
| Mar '26 | 224 | 68402 | 25849 | 15555 | 3227 | 2303 | 3482 |
| Apr '26 | 426 | 60848 | 45287 | 3007 | 2500 | 2333 | 2607 |
| May '26 | 385 | 49090 | 56864 | 2483 | 2116 | 2135 | 2267 |
| Jun '26 | 547 | 70264 | 124351 | 5201 | 3075 | 3096 | 2879 |
| Jul '26 | 519 | 92879 | 148128 | 7714 | 3780 | 4441 | 2262 |
| Aug '26 | 370 | 93477 | 132204 | 4716 | 3561 | 3991 | 2315 |
Frozen bagguetes – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen bagguetes – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 398 |
| Feb | 182 |
| Mar | 134 |
| Apr | 44 |
| May | 39 |
| Jun | 48 |
| Jul | 46 |
| Aug | 37 |
| Sep | 61 |
| Oct | 102 |
| Nov | 17 |
| Dec | 90 |
Frozen bagguetes grew, but its pace cannot be ranked against the other subcategories: the subcategory recorded 8,346 additions over 12 months, with 11.1% year-over-year growth. A comparison of its growth pace with the other subcategories is not possible because the supplied comparative verdict is absent.
2. How do Poles plan to buy in the “Frozen bagguetes” subcategory?
SourcesFrozen bagguetes – source mix
| Sources | Value |
|---|---|
| From leaflets | 2013 |
| From ads | 5051 |
| Organic | 1282 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen bagguetes | 24.12 | 60.52 | 15.36 |
| Frozen vegetables and fruits | 7.46 | 14.19 | 78.35 |
| Ice cream | 23.55 | 11.89 | 64.56 |
| Frozen French fries and potato products | 29.92 | 32.23 | 37.85 |
| Frozen fish | 10.19 | 40.6 | 49.21 |
| Frozen pizzas and buns | 15.65 | 15.28 | 69.07 |
| Frozen meals | 14.98 | 15.15 | 69.87 |
Frozen bagguetes – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 66 | 607 | 77 |
| Oct '25 | 9 | 1119 | 91 |
| Nov '25 | 76 | 0 | 68 |
| Dec '25 | 149 | 122 | 90 |
| Jan '26 | 106 | 2942 | 75 |
| Feb '26 | 204 | 0 | 74 |
| Mar '26 | 129 | 0 | 95 |
| Apr '26 | 338 | 0 | 88 |
| May '26 | 309 | 0 | 76 |
| Jun '26 | 161 | 240 | 146 |
| Jul '26 | 322 | 16 | 181 |
| Aug '26 | 144 | 5 | 221 |
Brands from the “Frozen bagguetes” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Guseppe | 713 | 5051 | 6260 |
| Chef Select | 564 | 0 | 6 |
| Donatello | 512 | 0 | 56 |
| Proste Historie | 187 | 0 | 21 |
| MaxTop | 10 | 0 | 0 |
| Rigga | 0 | 0 | 1 |
Advertising dominates Frozen bagguetes and paid impulse is its defining source: ads accounted for 60.5% of additions over the same 12-month window, compared with 24.1% from leaflets and 15.4% organic additions. The organic share was lower than in all six other subcategories, including subcategory Frozen French fries and potato products at 37.9%. The ad share exceeded that of all six other subcategories, indicating stronger reliance on paid impulse.
