Lunch and dessert
The “Lunch and dessert” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Lunch and dessert – shopping list additions
14 668in Sep '25–Aug '26
↑ 102% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/5
of 5 subcategoriesOrganic additions
52.4%
Ads 0% | Leaflets 47.6%1. “Lunch and dessert” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Lunch and dessert | Porridges, cereals | Fruit and vegetable purées | Formula milk | Beverages |
|---|---|---|---|---|---|
| Sep '25 | 490 | 3261 | 2349 | 1184 | 969 |
| Oct '25 | 621 | 4514 | 2352 | 1238 | 1079 |
| Nov '25 | 966 | 3777 | 2780 | 1195 | 1122 |
| Dec '25 | 908 | 4299 | 2367 | 1388 | 1610 |
| Jan '26 | 1023 | 4804 | 3286 | 1788 | 1368 |
| Feb '26 | 1002 | 4193 | 3063 | 1319 | 1378 |
| Mar '26 | 1075 | 4220 | 3171 | 1668 | 1526 |
| Apr '26 | 1302 | 3992 | 3195 | 1602 | 1548 |
| May '26 | 1151 | 3308 | 2697 | 1544 | 1651 |
| Jun '26 | 1523 | 5533 | 4054 | 2511 | 2424 |
| Jul '26 | 2454 | 8740 | 5742 | 3682 | 3416 |
| Aug '26 | 2153 | 8432 | 6411 | 3643 | 3274 |
Lunch and dessert – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Lunch and dessert – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 98 |
| Feb | 93 |
| Mar | 90 |
| Apr | 106 |
| May | 94 |
| Jun | 115 |
| Jul | 165 |
| Aug | 147 |
| Sep | 52 |
| Oct | 67 |
| Nov | 90 |
| Dec | 83 |
Lunch and dessert expanded by 102.0% year over year, but its growth standing against other subcategories is unavailable: over the 12-month reporting window, it recorded 14,668 additions. The supplied data do not include a growth comparison verdict or rank against the other subcategories.
2. How do Poles plan to buy in the “Lunch and dessert” subcategory?
SourcesLunch and dessert – source mix
| Sources | Value |
|---|---|
| From leaflets | 6981 |
| From ads | 3 |
| Organic | 7684 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Lunch and dessert | 47.59 | 0.02 | 52.39 |
| Porridges, cereals | 8.67 | 1.52 | 89.81 |
| Fruit and vegetable purées | 33.03 | 0.02 | 66.95 |
| Formula milk | 17.17 | 0 | 82.83 |
| Beverages | 28.15 | 0.01 | 71.84 |
Lunch and dessert – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 68 | 1 | 421 |
| Oct '25 | 162 | 0 | 459 |
| Nov '25 | 506 | 0 | 460 |
| Dec '25 | 410 | 0 | 498 |
| Jan '26 | 474 | 0 | 549 |
| Feb '26 | 570 | 1 | 431 |
| Mar '26 | 662 | 0 | 413 |
| Apr '26 | 722 | 0 | 580 |
| May '26 | 687 | 0 | 464 |
| Jun '26 | 701 | 0 | 822 |
| Jul '26 | 1138 | 0 | 1316 |
| Aug '26 | 881 | 1 | 1271 |
Brands from the “Lunch and dessert” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Gerber | 1019 | 0 | 990 |
| HiPP | 758 | 1 | 1194 |
| BoboVita | 1159 | 0 | 460 |
| Nestle | 446 | 0 | 202 |
| Danone | 325 | 0 | 24 |
| Babydream | 9 | 0 | 19 |
| Bobo Frut | 0 | 0 | 7 |
| Humana | 4 | 0 | 1 |
Organic additions are the largest source, but their share is lower than in every other subcategory: over the 12-month reporting window, organic additions accounted for 52.4%, compared with 47.6% from leaflets and 0.0% from ads. The organic share was below all four other subcategories, including 67.0% in subcategory Fruit and vegetable purées. Ads contributed 3 additions in the window, and the ad share was comparable with most other subcategories rather than being a leading source.
