Formula milk
The “Formula milk” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Formula milk – shopping list additions
22 762in Sep '25–Aug '26
↑ 33.8% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/5
of 5 subcategoriesOrganic additions
82.8%
Ads 0% | Leaflets 17.2%1. “Formula milk” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Formula milk | Porridges, cereals | Fruit and vegetable purées | Beverages | Lunch and dessert |
|---|---|---|---|---|---|
| Sep '25 | 1184 | 3261 | 2349 | 969 | 490 |
| Oct '25 | 1238 | 4514 | 2352 | 1079 | 621 |
| Nov '25 | 1195 | 3777 | 2780 | 1122 | 966 |
| Dec '25 | 1388 | 4299 | 2367 | 1610 | 908 |
| Jan '26 | 1788 | 4804 | 3286 | 1368 | 1023 |
| Feb '26 | 1319 | 4193 | 3063 | 1378 | 1002 |
| Mar '26 | 1668 | 4220 | 3171 | 1526 | 1075 |
| Apr '26 | 1602 | 3992 | 3195 | 1548 | 1302 |
| May '26 | 1544 | 3308 | 2697 | 1651 | 1151 |
| Jun '26 | 2511 | 5533 | 4054 | 2424 | 1523 |
| Jul '26 | 3682 | 8740 | 5742 | 3416 | 2454 |
| Aug '26 | 3643 | 8432 | 6411 | 3274 | 2153 |
Formula milk – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Formula milk – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 102 |
| Feb | 79 |
| Mar | 92 |
| Apr | 93 |
| May | 91 |
| Jun | 114 |
| Jul | 150 |
| Aug | 150 |
| Sep | 79 |
| Oct | 82 |
| Nov | 78 |
| Dec | 91 |
Formula milk grew, but its relative pace cannot be ranked: over 12 months, the subcategory generated 22,762 additions, with year-over-year growth of 33.8%. A comparison of this growth with the other subcategories is not available from the supplied precomputed metrics.
2. How do Poles plan to buy in the “Formula milk” subcategory?
SourcesFormula milk – source mix
| Sources | Value |
|---|---|
| From leaflets | 3909 |
| From ads | 1 |
| Organic | 18852 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Formula milk | 17.17 | 0 | 82.83 |
| Porridges, cereals | 8.67 | 1.52 | 89.81 |
| Fruit and vegetable purées | 33.03 | 0.02 | 66.95 |
| Beverages | 28.15 | 0.01 | 71.84 |
| Lunch and dessert | 47.59 | 0.02 | 52.39 |
Formula milk – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 19 | 0 | 1165 |
| Oct '25 | 15 | 0 | 1223 |
| Nov '25 | 12 | 0 | 1183 |
| Dec '25 | 27 | 0 | 1361 |
| Jan '26 | 490 | 1 | 1297 |
| Feb '26 | 251 | 0 | 1068 |
| Mar '26 | 612 | 0 | 1056 |
| Apr '26 | 380 | 0 | 1222 |
| May '26 | 513 | 0 | 1031 |
| Jun '26 | 450 | 0 | 2061 |
| Jul '26 | 482 | 0 | 3200 |
| Aug '26 | 658 | 0 | 2985 |
Brands from the “Formula milk” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| HiPP | 529 | 0 | 2844 |
| Nestle | 711 | 1 | 1543 |
| Bebilon | 533 | 0 | 1699 |
| Bebiko | 566 | 0 | 1300 |
| Capricare | 0 | 0 | 100 |
| Kendamil | 2 | 0 | 87 |
| Humana | 0 | 0 | 41 |
| Enfamil | 0 | 0 | 6 |
Organic activity dominates Formula milk, while advertising is unused: over the same 12-month window, organic additions accounted for 82.83%, leaflet-driven additions for 17.17%, and advertising for 0.00%. The organic share was lower than in the subcategory Porridges, cereals (89.81%) and higher than in three of the four other subcategories, with the nearest lower share in the subcategory Beverages (71.84%). Advertising generated just 1 addition over 12 months, below the ad share recorded in all four other subcategories.
