Beverages
The “Beverages” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Beverages – shopping list additions
21 365in Sep '25–Aug '26
↑ 55.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/5
of 5 subcategoriesOrganic additions
71.8%
Ads 0% | Leaflets 28.2%1. “Beverages” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Beverages | Porridges, cereals | Fruit and vegetable purées | Formula milk | Lunch and dessert |
|---|---|---|---|---|---|
| Sep '25 | 969 | 3261 | 2349 | 1184 | 490 |
| Oct '25 | 1079 | 4514 | 2352 | 1238 | 621 |
| Nov '25 | 1122 | 3777 | 2780 | 1195 | 966 |
| Dec '25 | 1610 | 4299 | 2367 | 1388 | 908 |
| Jan '26 | 1368 | 4804 | 3286 | 1788 | 1023 |
| Feb '26 | 1378 | 4193 | 3063 | 1319 | 1002 |
| Mar '26 | 1526 | 4220 | 3171 | 1668 | 1075 |
| Apr '26 | 1548 | 3992 | 3195 | 1602 | 1302 |
| May '26 | 1651 | 3308 | 2697 | 1544 | 1151 |
| Jun '26 | 2424 | 5533 | 4054 | 2511 | 1523 |
| Jul '26 | 3416 | 8740 | 5742 | 3682 | 2454 |
| Aug '26 | 3274 | 8432 | 6411 | 3643 | 2153 |
Beverages – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Beverages – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 85 |
| Mar | 92 |
| Apr | 96 |
| May | 97 |
| Jun | 119 |
| Jul | 152 |
| Aug | 150 |
| Sep | 64 |
| Oct | 76 |
| Nov | 76 |
| Dec | 103 |
Beverages grew over the reported window, but its relative pace is not available: it recorded 21,365 additions over 12 months ending August 2026, with year-over-year growth of 55.6%. The supplied data does not include a comparison verdict for the growth pace against the other subcategories.
2. How do Poles plan to buy in the “Beverages” subcategory?
SourcesBeverages – source mix
| Sources | Value |
|---|---|
| From leaflets | 6015 |
| From ads | 3 |
| Organic | 15347 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Beverages | 28.15 | 0.01 | 71.84 |
| Porridges, cereals | 8.67 | 1.52 | 89.81 |
| Fruit and vegetable purées | 33.03 | 0.02 | 66.95 |
| Formula milk | 17.17 | 0 | 82.83 |
| Lunch and dessert | 47.59 | 0.02 | 52.39 |
Beverages – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 174 | 1 | 794 |
| Oct '25 | 140 | 1 | 938 |
| Nov '25 | 290 | 0 | 832 |
| Dec '25 | 271 | 0 | 1339 |
| Jan '26 | 284 | 0 | 1084 |
| Feb '26 | 419 | 0 | 959 |
| Mar '26 | 625 | 1 | 900 |
| Apr '26 | 524 | 0 | 1024 |
| May '26 | 789 | 0 | 862 |
| Jun '26 | 774 | 0 | 1650 |
| Jul '26 | 924 | 0 | 2492 |
| Aug '26 | 801 | 0 | 2473 |
Brands from the “Beverages” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kubuś | 4850 | 2 | 5938 |
| Hortex - Leon | 4473 | 634 | 644 |
| HiPP | 169 | 0 | 296 |
| Pysio | 28 | 0 | 100 |
| Bobo Frut | 2 | 0 | 122 |
| Gerber | 31 | 0 | 26 |
| BoboVita | 0 | 0 | 43 |
| Humana | 0 | 0 | 42 |
| Gucio | 0 | 0 | 4 |
| Jupik | 0 | 0 | 1 |
Organic additions dominate, while advertising is barely used: over the same 12-month window, organic additions accounted for 71.8%, leaflet-driven additions for 28.2%, and advertising for 0.0%. The organic share was higher than in two of the four other subcategories, including subcategory Formula milk, and lower than in two, including subcategory Fruit and vegetable purées. Advertising contributed 3 additions in the same 12-month window and was below the advertising share in three of the four other subcategories.
