School supplies
The “School supplies” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
School supplies – shopping list additions
367 951in Sep '25–Aug '26
↑ 60.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
89.4%
Ads 5.2% | Leaflets 5.5%1. “School supplies” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | School supplies | Hygiene and care | Food and drinks |
|---|---|---|---|
| Sep '25 | 42762 | 24567 | 8253 |
| Oct '25 | 26928 | 51637 | 9804 |
| Nov '25 | 31326 | 43622 | 9840 |
| Dec '25 | 35750 | 35090 | 10572 |
| Jan '26 | 14890 | 29409 | 12269 |
| Feb '26 | 12390 | 24573 | 10955 |
| Mar '26 | 12868 | 27092 | 11660 |
| Apr '26 | 10684 | 27721 | 11639 |
| May '26 | 10665 | 25946 | 10351 |
| Jun '26 | 15521 | 47549 | 16045 |
| Jul '26 | 53206 | 71342 | 24034 |
| Aug '26 | 100961 | 73181 | 23913 |
School supplies – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | School supplies – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 61 |
| Feb | 50 |
| Mar | 54 |
| Apr | 45 |
| May | 44 |
| Jun | 51 |
| Jul | 156 |
| Aug | 325 |
| Sep | 129 |
| Oct | 81 |
| Nov | 95 |
| Dec | 109 |
School supplies grew year over year, but its relative pace cannot be established: over the 12-month window, it recorded 367,951 additions. It posted 60.2% year-over-year growth. The pace cannot be compared with the other subcategories because no comparison metric is available.
2. How do Poles plan to buy in the “School supplies” subcategory?
SourcesSchool supplies – source mix
| Sources | Value |
|---|---|
| From leaflets | 20051 |
| From ads | 19126 |
| Organic | 328774 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| School supplies | 5.45 | 5.2 | 89.35 |
| Hygiene and care | 8.97 | 11.88 | 79.15 |
| Food and drinks | 22.42 | 0.57 | 77.01 |
School supplies – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 10 | 278 | 42474 |
| Oct '25 | 4 | 18 | 26906 |
| Nov '25 | 22 | 974 | 30330 |
| Dec '25 | 80 | 232 | 35438 |
| Jan '26 | 22 | 3 | 14865 |
| Feb '26 | 149 | 1 | 12240 |
| Mar '26 | 37 | 1 | 12830 |
| Apr '26 | 67 | 0 | 10617 |
| May '26 | 127 | 1 | 10537 |
| Jun '26 | 29 | 4 | 15488 |
| Jul '26 | 11216 | 3312 | 38678 |
| Aug '26 | 8288 | 14302 | 78371 |
Brands from the “School supplies” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Oxford | 920 | 4526 | 288 |
| Bolton UHU | 110 | 2843 | 134 |
| BIC | 1070 | 0 | 352 |
| Astra | 962 | 0 | 199 |
| Herlitz | 730 | 0 | 29 |
| Stabilo | 207 | 0 | 83 |
| Amos | 5 | 0 | 73 |
| Top 2000 | 54 | 0 | 14 |
| Maped | 48 | 0 | 17 |
| Faber-Castell | 39 | 0 | 17 |
School supplies is primarily organic, with paid and leaflet sources secondary: over the 12-month window, organic additions accounted for 89.4%, compared with 5.2% from ads and 5.5% from leaflets. Its organic share was higher than in Hygiene and care (79.2%) and Food and drinks (77.0%), exceeding both other subcategories. Its ad share sat below Hygiene and care (11.9%) but above Food and drinks (0.6%), placing paid activity between the other subcategories.
