Mayonnaise
The “Mayonnaise” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Mayonnaise – shopping list additions
7 536in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
28.4%
Ads 0% | Leaflets 71.6%1. “Mayonnaise” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Mayonnaise | Ketchup | Mustard |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 1 | 10 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 316 | 503 | 157 |
| Jul '26 | 1790 | 4008 | 1240 |
| Aug '26 | 2056 | 3187 | 746 |
| Sep '26 | 3373 | 2337 | 624 |
Mayonnaise – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Mayonnaise – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 50 |
| Jul | 285 |
| Aug | 327 |
| Sep | 537 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Mayonnaise: 7 536 additions in the period, 0% YoY. Ranked 2 of 3 subcategories in the category.
2. How do Poles plan to buy in the “Mayonnaise” subcategory?
SourcesMayonnaise – source mix
| Sources | Value |
|---|---|
| From leaflets | 5394 |
| From ads | 0 |
| Organic | 2142 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Mayonnaise | 71.58 | 0 | 28.42 |
| Ketchup | 79.43 | 0 | 20.57 |
| Mustard | 70.94 | 0 | 29.06 |
Mayonnaise – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 1 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 290 | 0 | 26 |
| Jul '26 | 1543 | 0 | 247 |
| Aug '26 | 1321 | 0 | 735 |
| Sep '26 | 2240 | 0 | 1133 |
Brands from the “Mayonnaise” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Winiary | 3333 | 0 | 174 |
| Majonez Kielecki | 440 | 0 | 126 |
| Roleski | 154 | 0 | 43 |
| Hellmann's | 126 | 0 | 4 |
| Mosso | 29 | 0 | 3 |
| Wielkopolski Majonez | 25 | 0 | 2 |
| Ocetix Majonez Pomorski | 12 | 0 | 1 |
| Białuty | 7 | 0 | 0 |
| Pegaz | 0 | 0 | 0 |
| Pudliszki | 0 | 0 | 0 |
Source mix: organic 28.4%, from ads 0%, from leaflets 71.6%.
