Ketchup
The “Ketchup” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ketchup – shopping list additions
10 045in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
20.6%
Ads 0% | Leaflets 79.4%1. “Ketchup” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ketchup | Mayonnaise | Mustard |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 10 | 1 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 503 | 316 | 157 |
| Jul '26 | 4008 | 1790 | 1240 |
| Aug '26 | 3187 | 2056 | 746 |
| Sep '26 | 2337 | 3373 | 624 |
Ketchup – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ketchup – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 1 |
| May | 0 |
| Jun | 60 |
| Jul | 479 |
| Aug | 381 |
| Sep | 279 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Ketchup: 10 045 additions in the period, 0% YoY. Ranked 1 of 3 subcategories in the category.
2. How do Poles plan to buy in the “Ketchup” subcategory?
SourcesKetchup – source mix
| Sources | Value |
|---|---|
| From leaflets | 7979 |
| From ads | 0 |
| Organic | 2066 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ketchup | 79.43 | 0 | 20.57 |
| Mayonnaise | 71.58 | 0 | 28.42 |
| Mustard | 70.94 | 0 | 29.06 |
Ketchup – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 10 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 487 | 0 | 16 |
| Jul '26 | 3695 | 0 | 313 |
| Aug '26 | 2177 | 0 | 1010 |
| Sep '26 | 1620 | 0 | 717 |
Brands from the “Ketchup” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kotlin | 2748 | 0 | 273 |
| Pudliszki | 2196 | 0 | 241 |
| Heinz | 539 | 0 | 35 |
| Roleski | 547 | 0 | 12 |
| Tortex | 333 | 0 | 32 |
| Madero | 301 | 0 | 20 |
| Kania | 160 | 0 | 0 |
| Winiary | 99 | 0 | 13 |
| Develey | 48 | 0 | 16 |
| Włocławek | 46 | 0 | 10 |
Source mix: organic 20.6%, from ads 0%, from leaflets 79.4%.
